Comments on: Content needs a new home.

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By: cleve

cleve — Fri, 19 Dec 2008 13:05:05 +0000

I agree. Also in practice I’ve that a large amount project waste, in the form of time, cost and quality, stems from the absence of a clear, planned, and well-thought out content strategy.
Now I’m on the CMS/IT side. Typically, we are the ones that playback the glaring errors and/or omissions in the content strategy and regularly feel the pain along with the content authors in the run to go-live.
I’m curious. What kind of people and/or companies do you run into the think having a content strategy is important?

By: cleve

cleve — Fri, 19 Dec 2008 13:05:00 +0000

By: Cleve

Cleve — Fri, 19 Dec 2008 11:18:33 +0000

I agree. In practice I’ve found the absence of any sort of clear, planned or post-live content strategy to be result of an inordinately large amount of project waste (time, cost and quality).
I live more in CMS/IT space, that communicates with brand, marketing, UX, web strategy and the business. We are really at the bottom of the stack, collecting and making transparent, the lack of content strategy in the sites we deliver.
I’m curious, is there a ‘type of person/company’ that seeks out a content strategist? Just interested.

By: Cleve

Cleve — Fri, 19 Dec 2008 11:18:00 +0000