Comments on: Content needs a new home.

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By: cleve

cleve — Fri, 19 Dec 2008 13:05:05 +0000

I agree. Also in practice I’ve that a large amount project waste, in the form of time, cost and quality, stems from the absence of a clear, planned, and well-thought out content strategy.
Now I’m on the CMS/IT side. Typically, we are the ones that playback the glaring errors and/or omissions in the content strategy and regularly feel the pain along with the content authors in the run to go-live.
I’m curious. What kind of people and/or companies do you run into the think having a content strategy is important?

By: Cleve

Cleve — Fri, 19 Dec 2008 11:18:33 +0000

I agree. In practice I’ve found the absence of any sort of clear, planned or post-live content strategy to be result of an inordinately large amount of project waste (time, cost and quality).
I live more in CMS/IT space, that communicates with brand, marketing, UX, web strategy and the business. We are really at the bottom of the stack, collecting and making transparent, the lack of content strategy in the sites we deliver.
I’m curious, is there a ‘type of person/company’ that seeks out a content strategist? Just interested.

By: Chris Moritz

Chris Moritz — Wed, 10 Dec 2008 16:29:42 +0000

Heartily agree that Content Strategy is the emerging nexis of the pool of stakeholders surrounding web content. Would love to hear more about getting such a person “empowered” and how to avoid “no, I’M actually the one who makes the call” scenarios.
I suspect that some of the old issues and strategies from the days when IA was a new and emerging discipline will be useful/instructive.

By: Cindy King

Cindy King — Wed, 10 Dec 2008 11:37:35 +0000

Great article. Totally agree.
And when using web marketing to open international markets, this central content strategist also needs international and cross-cultural skills.
I look forward to hearing more about your seminars – any plans for web-based seminars? So those of us who live too far away can attend?

By: Carolyn

Carolyn — Tue, 09 Dec 2008 20:58:21 +0000

I love what you have to say, of course! I find that when I’m working on content, I uncover all sorts of UX, IA, and design problems or challenges, as I put myself in the user’s place and move through the site. This happens if I’m there at the beginning collaborating, or doing the dreaded “fill in this space” writing job at the last minute. Understanding web content means understanding a whole lot more than words.

By: Colleen

Colleen — Tue, 09 Dec 2008 19:21:49 +0000

Fantastic post and congratulations on the blog! I especially look forward to seeing the relationship between content strategy and UX evolve.

By: Bobby W parker

Bobby W parker — Tue, 09 Dec 2008 19:07:04 +0000

Thank you for your articles. You are RSS feeding into my browser and I have valued all your posts thus far. Keep up the good work!