Yep. It’s that time of year. My mom just sent me a preview of the annual holiday letter to friends and family. Yet again, this was a good exercise for me to figure out how to tell my family just what it is that I do.
Sounds easy enough, right? I mean, we’re not talking about rocket science here (I leave that up to my sister, the chemist).
Yet, every year, I struggle with developing the holiday letter nugget. Not because I used to write for a living (and obsessively edit and re-edit the letter to make my kitchen remodel sound glamorous), but because there’s a lack of shared vocabulary.
Aunt Carol has never heard of “user experience.” Uncle Mike doesn’t know what separates an “information architect” from the person who built his condo. Pat from across the street isn’t sure how “content” is all that different from designing websites. And the phrase “content strategy” just doesn’t mean anything to Grammie.
So … yeah. Here’s what I’m thinking of sending back to my mom:
As a content strategist, I help clients figure out what their website should say and how it should be said.
In order to do this well, I team up with an information architect, who helps figure out which content should go where.
Together, with the help of a web writer (who’s good at writing copy that works well online), we help businesses make websites that help their customers gather information and complete tasks without any hassle.
Hey, that works! Next year I’ll tackle describing metadata analysis.