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Bangalore, we have a problem.

by Elizabeth Saloka on January 23rd, 2009

My mind is a microwaved hot dog. I’ve just stumbled on a site that offers web content for $4. Four. Dollars. That’s like, a sandwich. A gas station sandwich. And here’s the best part: The company selling "$4 contents" (as they put it) is Niche Writers India. Yep, India.

People are actually outsourcing web writing—English web writing—to India. To a NON-ENGLISH SPEAKING COUNTRY.

Since when did web content become a cheap commodity? We’re not talking about zipper togs and baby socks! We’re talking about communication. Often, very technical and advanced communication. The idea that anyone would send English source content to India for editing just defies all logic ever. It’s a real-life Monty Python sketch.

With that premise, it makes sense that the NWI site itself is comic gold. Seriously, I couldn’t make this stuff up:

“Niche Writers India is the core when it comes to writing and this is what our clients feel about our content writing services expanding to various domains and collaterals. We have bubbling, energetic and youthful warp and woof of writers!”

I’m a lumberjack and I’m okay!

“Website content writing is an elaborate terrain, which deals in content for websites and website content writer is one who maneuvers such copywriting skills.”

Who’s on first?

“Oops! You fall short of compelling content. Where will the traffic fall, have you ever given a thought! If not, then it’s the right time to think. Internet visitors are smart, in fact, smarter than you.
The moment they’ll see some prosaic content or no content, you are out and so will be they!” 

Daaammmn, Ginaaa!

The absurdity goes on and on, and it just gets better and better. Check out Niche Writers’ writing samples section. It’s a trove of confusing, incoherent treasures.

But here’s the serious point: Niche Writers India, though not in the manner it intends, makes a compelling case for the value of a good web writer. Hopefully after seeing this site, would-be value shoppers will decide to invest (more than $4) in their content. Hopefully.

  • http://www.blueoverblue.com Sean Tubridy

    As someone who work as honored sub contracting for Web Writes India, I must profess that I am of the greatest insult by your blogs! You are not the mastery of the words in all there glory by any stretching of the imagining!
    I have taken the freedom to re-write your pages for no monetary appreciation. I hope that you can envision it’s greater ways to get business and drive the messaging home.
    ……….
    Brain Transport – Clever and momentous Web content. At long last!
     
    Within the flow in the brain, we are always believing in the relevant content. We plan it. Create bountiful structures. Make it easily to be found and not ignored. Short. Glass like. It’s attractive to cooperate with us. We may boast that your site or articles of content and modalities of work will be at their task. Forever.
     
    We will work in your content to your satisfaction and aspirations!
     
    People that approach your site to gather the information will do so with painless pass. Do you, if only effortlessly giving content, get in the way? Jinxed!
     
    Useful. Working. Situations. It’s there! The right content at the right time to drive salesmen into the deep relationship. Brain transport can help cause this. Achieve the brain!

  • http://www.blueoverblue.com Sean Tubridy

    As someone who work as honored sub contracting for Web Writes India, I must profess that I am of the greatest insult by your blogs! You are not the mastery of the words in all there glory by any stretching of the imagining!
    I have taken the freedom to re-write your pages for no monetary appreciation. I hope that you can envision it’s greater ways to get business and drive the messaging home.
    ……….
    Brain Transport – Clever and momentous Web content. At long last!
     
    Within the flow in the brain, we are always believing in the relevant content. We plan it. Create bountiful structures. Make it easily to be found and not ignored. Short. Glass like. It’s attractive to cooperate with us. We may boast that your site or articles of content and modalities of work will be at their task. Forever.
     
    We will work in your content to your satisfaction and aspirations!
     
    People that approach your site to gather the information will do so with painless pass. Do you, if only effortlessly giving content, get in the way? Jinxed!
     
    Useful. Working. Situations. It’s there! The right content at the right time to drive salesmen into the deep relationship. Brain transport can help cause this. Achieve the brain!

  • Anonymous

    It’s like a lolcats content agency.
    Thanks for a good Friday morning laugh. :)

  • http://www.scripps.org Dan Haley

    It’s like a lolcats content agency.
    Thanks for a good Friday morning laugh. :)

  • PJ

    India is an English speaking country. English is one of the most prominent and common of the many, many languages that are spoken there.

  • PJ

    India is an English speaking country. English is one of the most prominent and common of the many, many languages that are spoken there.

  • Thomas Hallett

    Is this website a joke? (Surely the comment by Sean Tubridy is!)

  • Thomas Hallett

    Is this website a joke? (Surely the comment by Sean Tubridy is!)

  • http://jasonsack.com Jason Sack

    So funny I might cry.

  • http://jasonsack.com Jason Sack

    So funny I might cry.

  • caro

    English is one of India’s official languages, and I bet plenty of Indians are willing and able to do great “technical and advanced” writing for far less than you’d charge. The site you pointed to is awful, but a crummy writer is crummy on any continent. Ridiculing it based on location was a cheap shot.

  • caro

    English is one of India’s official languages, and I bet plenty of Indians are willing and able to do great “technical and advanced” writing for far less than you’d charge. The site you pointed to is awful, but a crummy writer is crummy on any continent. Ridiculing it based on location was a cheap shot.

  • http://www.braintraffic.com Elizabeth Saloka

    First, good for you for knowing English is an official language of India. I didn’t know that. I feel a little foolish.
    That said, I don’t agree that I took a cheap shot at Indian people. I ridiculed Niche Writers India’s writing. I did this for one reason: it’s ridiculous.
    The reason I might have harped on India was to make a point about content’s value, as well as the unfortunate nature of offshore outsourcing. Many corporations based here take advantage of cheap labor in other countries. Often, this results in poorly made products. The product in this case is content that confuses rather than informs.
    So, by pointing out that this product is sub-par, am I knocking the men or women who wrote the content? Am I knocking India as a country? I don’t believe so. I believe I’m knocking a system. A system in which corporations are too cheap to pay fare wages, so they go overseas where people work for less because they have fewer options. I believe I’m knocking a system that values profit over quality, and in doing so engages the economically underprivileged to manufacture products that don’t work well. That is all.

  • http://www.braintraffic.com Elizabeth Saloka

    First, good for you for knowing English is an official language of India. I didn’t know that. I feel a little foolish.
    That said, I don’t agree that I took a cheap shot at Indian people. I ridiculed Niche Writers India’s writing. I did this for one reason: it’s ridiculous.
    The reason I might have harped on India was to make a point about content’s value, as well as the unfortunate nature of offshore outsourcing. Many corporations based here take advantage of cheap labor in other countries. Often, this results in poorly made products. The product in this case is content that confuses rather than informs.
    So, by pointing out that this product is sub-par, am I knocking the men or women who wrote the content? Am I knocking India as a country? I don’t believe so. I believe I’m knocking a system. A system in which corporations are too cheap to pay fare wages, so they go overseas where people work for less because they have fewer options. I believe I’m knocking a system that values profit over quality, and in doing so engages the economically underprivileged to manufacture products that don’t work well. That is all.

  • Mary Mcbeth

    The truth is sadder than you not knowing about India. The articles are not worse than Yahoo Babelfish translations. If they got an american to edit the articles Niche India would kick ass. Then they could charge $6 or $7 an article (the daily working rate in this English speaking country) and we'd all be out of business.
    They just need an editor and we'd all be screwed.

  • Mary Mcbeth

    The truth is sadder than you not knowing about India. The articles are not worse than Yahoo Babelfish translations. If they got an american to edit the articles Niche India would kick ass. Then they could charge $6 or $7 an article (the daily working rate in this English speaking country) and we'd all be out of business.
    They just need an editor and we'd all be screwed.

  • Reachneiladams

    When you are busy like i am it is a lot easier for me to outsource my content to an Indian company rather than paying an English journalist.  All I have to do is read over the content and make a few changes.  It has saved me so much money using Indian companies for my online content.

  • http://www.facebook.com/profile.php?id=100004025721040 Ankush Thakur

    It’s not only outsourcing that’s resulting in poorly produced content. Within India itself, the situation is pitiable: Hordes of will-work-for-food writers who don’t have a clue about right usage and copywriting are flooding content item after content item with stilted copy. Newsletters, websites, brochures . . . everything is beginning to sound more and more absurd. 

  • http://www.facebook.com/profile.php?id=100004025721040 Ankush Thakur

    Hilarious!

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