http://blog.braintraffic.com/2009/01/cut/ Thu, 02 Feb 2012 22:49:00 +0000 hourly 1 http://wordpress.org/?v=3.0.4 http://blog.braintraffic.com/2009/01/cut/comment-page-1/#comment-370 --Deb Thu, 05 Mar 2009 13:31:53 +0000 http://blog.braintraffic.com/2009/01/cut/#comment-370 GREAT quotes. And, it's true. Being prolix is one of my biggest problems when I write. It's so easy to get carried away! GREAT quotes. And, it’s true. Being prolix is one of my biggest problems when I write. It’s so easy to get carried away!

]]> http://blog.braintraffic.com/2009/01/cut/comment-page-1/#comment-1640 --Deb Thu, 05 Mar 2009 13:31:00 +0000 http://blog.braintraffic.com/2009/01/cut/#comment-1640 GREAT quotes. And, it's true. Being prolix is one of my biggest problems when I write. It's so easy to get carried away! GREAT quotes. And, it’s true. Being prolix is one of my biggest problems when I write. It’s so easy to get carried away!

]]> http://blog.braintraffic.com/2009/01/cut/comment-page-1/#comment-371 Tiffani Jones Fri, 16 Jan 2009 20:55:41 +0000 http://blog.braintraffic.com/2009/01/cut/#comment-371 Wo! Do you think Steven King really meant the thing about using thesaurus-es? If so, I stand corrected. I use my thesaurus all the time! Wo! Do you think Steven King really meant the thing about using thesaurus-es? If so, I stand corrected. I use my thesaurus all the time!

]]> http://blog.braintraffic.com/2009/01/cut/comment-page-1/#comment-1641 Tiffani Jones Fri, 16 Jan 2009 20:55:00 +0000 http://blog.braintraffic.com/2009/01/cut/#comment-1641 Wo! Do you think Steven King really meant the thing about using thesaurus-es? If so, I stand corrected. I use my thesaurus all the time! Wo! Do you think Steven King really meant the thing about using thesaurus-es? If so, I stand corrected. I use my thesaurus all the time!

]]> http://blog.braintraffic.com/2009/01/cut/comment-page-1/#comment-372 Dan Haley Fri, 16 Jan 2009 15:52:36 +0000 http://blog.braintraffic.com/2009/01/cut/#comment-372 The problem for me — no doubt everyone — is getting clients to see that careful editing enhances their message. They feel like I'm excising part of their personality or trimming away their identity, dignity and accomplishments when I cut the fluff. They keep wanting to put it back in. It's hard to get them to see that good content is about distilling their message into something palpable that users can immediately grasp, and take away from their visit. Fluff only gets in the way. The problem for me — no doubt everyone — is getting clients to see that careful editing enhances their message. They feel like I’m excising part of their personality or trimming away their identity, dignity and accomplishments when I cut the fluff. They keep wanting to put it back in.
It’s hard to get them to see that good content is about distilling their message into something palpable that users can immediately grasp, and take away from their visit. Fluff only gets in the way.

]]> http://blog.braintraffic.com/2009/01/cut/comment-page-1/#comment-1643 Anonymous Fri, 16 Jan 2009 15:52:00 +0000 http://blog.braintraffic.com/2009/01/cut/#comment-1643 The problem for me — no doubt everyone — is getting clients to see that careful editing enhances their message. They feel like I'm excising part of their personality or trimming away their identity, dignity and accomplishments when I cut the fluff. They keep wanting to put it back in. It's hard to get them to see that good content is about distilling their message into something palpable that users can immediately grasp, and take away from their visit. Fluff only gets in the way. The problem for me — no doubt everyone — is getting clients to see that careful editing enhances their message. They feel like I’m excising part of their personality or trimming away their identity, dignity and accomplishments when I cut the fluff. They keep wanting to put it back in.
It’s hard to get them to see that good content is about distilling their message into something palpable that users can immediately grasp, and take away from their visit. Fluff only gets in the way.

]]> http://blog.braintraffic.com/2009/01/cut/comment-page-1/#comment-1642 Anonymous Fri, 16 Jan 2009 15:52:00 +0000 http://blog.braintraffic.com/2009/01/cut/#comment-1642 The problem for me — no doubt everyone — is getting clients to see that careful editing enhances their message. They feel like I'm excising part of their personality or trimming away their identity, dignity and accomplishments when I cut the fluff. They keep wanting to put it back in. It's hard to get them to see that good content is about distilling their message into something palpable that users can immediately grasp, and take away from their visit. Fluff only gets in the way. The problem for me — no doubt everyone — is getting clients to see that careful editing enhances their message. They feel like I’m excising part of their personality or trimming away their identity, dignity and accomplishments when I cut the fluff. They keep wanting to put it back in.
It’s hard to get them to see that good content is about distilling their message into something palpable that users can immediately grasp, and take away from their visit. Fluff only gets in the way.

]]> http://blog.braintraffic.com/2009/01/cut/comment-page-1/#comment-373 Chris Moritz Fri, 16 Jan 2009 02:16:19 +0000 http://blog.braintraffic.com/2009/01/cut/#comment-373 Hear hear! Hear hear!

]]> http://blog.braintraffic.com/2009/01/cut/comment-page-1/#comment-1644 Chris Moritz Fri, 16 Jan 2009 02:16:00 +0000 http://blog.braintraffic.com/2009/01/cut/#comment-1644 Hear hear! Hear hear!

]]> http://blog.braintraffic.com/2009/01/cut/comment-page-1/#comment-374 Lindsay Thu, 15 Jan 2009 20:32:55 +0000 http://blog.braintraffic.com/2009/01/cut/#comment-374 Thanks for the post. It is tempting to write more than we should for the web! I also love the quotations from the eclectic group of writers. Thanks for the post. It is tempting to write more than we should for the web! I also love the quotations from the eclectic group of writers.

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