http://blog.braintraffic.com/2009/01/response-to-10-most-common-misconceptions-about-user-experience-design/ Thu, 02 Feb 2012 22:49:00 +0000 hourly 1 http://wordpress.org/?v=3.0.4 http://blog.braintraffic.com/2009/01/response-to-10-most-common-misconceptions-about-user-experience-design/comment-page-1/#comment-375 Lisa L. Trager Thu, 15 Jan 2009 14:17:49 +0000 http://blog.braintraffic.com/2009/01/response-to-10-most-common-misconceptions-about-user-experience-design/#comment-375 Hooray - thank you acknowledging that, "There's no mention of content and how it fits into User Experience." As a content strategist it is amazing to me how the most important element of a webs site, the content, is often forgotten or left as something to figure out after all of the "usability experts" have crafted the site and brought in the latest and greatest technology. How wonderful to read acknowledgment from at least one other person in the universe that there is a distinct difference between UxD, IA and Content Strategy. Although they are all important, and have similar goals, just as it is recognized now a days how integral it is to build a good user experience, or site architecture, without relevant, useful content what is the chance that users will return and that the business will get ROI? Too many companies expect people within their organizations who have a myriad of other responsibilities and lack of experience in this area to take on this responsibility and fill in the boxes afterward. There is no denying that the best sites have incorporated research and present information that users seek, as well as present content that is in alignment with their organizational mandate (ie - http://cdc.gov/) or business goals (ie - http://www.shuteye.com/default.aspx) to make the user experience one that is not only gratifying, but meets both requirements. Hooray – thank you acknowledging that, “There’s no mention of content and how it fits into User Experience.” As a content strategist it is amazing to me how the most important element of a webs site, the content, is often forgotten or left as something to figure out after all of the “usability experts” have crafted the site and brought in the latest and greatest technology. How wonderful to read acknowledgment from at least one other person in the universe that there is a distinct difference between UxD, IA and Content Strategy.
Although they are all important, and have similar goals, just as it is recognized now a days how integral it is to build a good user experience, or site architecture, without relevant, useful content what is the chance that users will return and that the business will get ROI? Too many companies expect people within their organizations who have a myriad of other responsibilities and lack of experience in this area to take on this responsibility and fill in the boxes afterward.
There is no denying that the best sites have incorporated research and present information that users seek, as well as present content that is in alignment with their organizational mandate (ie – http://cdc.gov/) or business goals (ie – http://www.shuteye.com/default.aspx) to make the user experience one that is not only gratifying, but meets both requirements.

]]> http://blog.braintraffic.com/2009/01/response-to-10-most-common-misconceptions-about-user-experience-design/comment-page-1/#comment-1635 Lisa L. Trager Thu, 15 Jan 2009 14:17:00 +0000 http://blog.braintraffic.com/2009/01/response-to-10-most-common-misconceptions-about-user-experience-design/#comment-1635 Hooray - thank you acknowledging that, "There's no mention of content and how it fits into User Experience." As a content strategist it is amazing to me how the most important element of a webs site, the content, is often forgotten or left as something to figure out after all of the "usability experts" have crafted the site and brought in the latest and greatest technology. How wonderful to read acknowledgment from at least one other person in the universe that there is a distinct difference between UxD, IA and Content Strategy. Although they are all important, and have similar goals, just as it is recognized now a days how integral it is to build a good user experience, or site architecture, without relevant, useful content what is the chance that users will return and that the business will get ROI? Too many companies expect people within their organizations who have a myriad of other responsibilities and lack of experience in this area to take on this responsibility and fill in the boxes afterward. There is no denying that the best sites have incorporated research and present information that users seek, as well as present content that is in alignment with their organizational mandate (ie - http://cdc.gov/) or business goals (ie - http://www.shuteye.com/default.aspx) to make the user experience one that is not only gratifying, but meets both requirements. Hooray – thank you acknowledging that, “There’s no mention of content and how it fits into User Experience.” As a content strategist it is amazing to me how the most important element of a webs site, the content, is often forgotten or left as something to figure out after all of the “usability experts” have crafted the site and brought in the latest and greatest technology. How wonderful to read acknowledgment from at least one other person in the universe that there is a distinct difference between UxD, IA and Content Strategy.
Although they are all important, and have similar goals, just as it is recognized now a days how integral it is to build a good user experience, or site architecture, without relevant, useful content what is the chance that users will return and that the business will get ROI? Too many companies expect people within their organizations who have a myriad of other responsibilities and lack of experience in this area to take on this responsibility and fill in the boxes afterward.
There is no denying that the best sites have incorporated research and present information that users seek, as well as present content that is in alignment with their organizational mandate (ie – http://cdc.gov/) or business goals (ie – http://www.shuteye.com/default.aspx) to make the user experience one that is not only gratifying, but meets both requirements.

]]> http://blog.braintraffic.com/2009/01/response-to-10-most-common-misconceptions-about-user-experience-design/comment-page-1/#comment-1634 Lisa L. Trager Thu, 15 Jan 2009 14:17:00 +0000 http://blog.braintraffic.com/2009/01/response-to-10-most-common-misconceptions-about-user-experience-design/#comment-1634 Hooray - thank you acknowledging that, "There's no mention of content and how it fits into User Experience." As a content strategist it is amazing to me how the most important element of a webs site, the content, is often forgotten or left as something to figure out after all of the "usability experts" have crafted the site and brought in the latest and greatest technology. How wonderful to read acknowledgment from at least one other person in the universe that there is a distinct difference between UxD, IA and Content Strategy. Although they are all important, and have similar goals, just as it is recognized now a days how integral it is to build a good user experience, or site architecture, without relevant, useful content what is the chance that users will return and that the business will get ROI? Too many companies expect people within their organizations who have a myriad of other responsibilities and lack of experience in this area to take on this responsibility and fill in the boxes afterward. There is no denying that the best sites have incorporated research and present information that users seek, as well as present content that is in alignment with their organizational mandate (ie - http://cdc.gov/) or business goals (ie - http://www.shuteye.com/default.aspx) to make the user experience one that is not only gratifying, but meets both requirements. Hooray – thank you acknowledging that, “There’s no mention of content and how it fits into User Experience.” As a content strategist it is amazing to me how the most important element of a webs site, the content, is often forgotten or left as something to figure out after all of the “usability experts” have crafted the site and brought in the latest and greatest technology. How wonderful to read acknowledgment from at least one other person in the universe that there is a distinct difference between UxD, IA and Content Strategy.
Although they are all important, and have similar goals, just as it is recognized now a days how integral it is to build a good user experience, or site architecture, without relevant, useful content what is the chance that users will return and that the business will get ROI? Too many companies expect people within their organizations who have a myriad of other responsibilities and lack of experience in this area to take on this responsibility and fill in the boxes afterward.
There is no denying that the best sites have incorporated research and present information that users seek, as well as present content that is in alignment with their organizational mandate (ie – http://cdc.gov/) or business goals (ie – http://www.shuteye.com/default.aspx) to make the user experience one that is not only gratifying, but meets both requirements.

]]> http://blog.braintraffic.com/2009/01/response-to-10-most-common-misconceptions-about-user-experience-design/comment-page-1/#comment-376 Christine Wed, 14 Jan 2009 19:51:17 +0000 http://blog.braintraffic.com/2009/01/response-to-10-most-common-misconceptions-about-user-experience-design/#comment-376 Whitney, thank you for taking the time to read my post and to comment. I appreciate your response about IA and content being a major role in the user experience and for the additional context around your article. I also apologize for including the comment from my colleague. It was originally included to set the context for what prompted me to write this post, but the comment was not written for public review. No offense to you was intended. The post has been updated to remove the comment. Thank you again for your article, I enjoyed reading it and the discussions it has prompted. Whitney, thank you for taking the time to read my post and to comment. I appreciate your response about IA and content being a major role in the user experience and for the additional context around your article.
I also apologize for including the comment from my colleague. It was originally included to set the context for what prompted me to write this post, but the comment was not written for public review. No offense to you was intended. The post has been updated to remove the comment. Thank you again for your article, I enjoyed reading it and the discussions it has prompted.

]]> http://blog.braintraffic.com/2009/01/response-to-10-most-common-misconceptions-about-user-experience-design/comment-page-1/#comment-1636 Christine Wed, 14 Jan 2009 19:51:00 +0000 http://blog.braintraffic.com/2009/01/response-to-10-most-common-misconceptions-about-user-experience-design/#comment-1636 Whitney, thank you for taking the time to read my post and to comment. I appreciate your response about IA and content being a major role in the user experience and for the additional context around your article. I also apologize for including the comment from my colleague. It was originally included to set the context for what prompted me to write this post, but the comment was not written for public review. No offense to you was intended. The post has been updated to remove the comment. Thank you again for your article, I enjoyed reading it and the discussions it has prompted. Whitney, thank you for taking the time to read my post and to comment. I appreciate your response about IA and content being a major role in the user experience and for the additional context around your article.
I also apologize for including the comment from my colleague. It was originally included to set the context for what prompted me to write this post, but the comment was not written for public review. No offense to you was intended. The post has been updated to remove the comment. Thank you again for your article, I enjoyed reading it and the discussions it has prompted.

]]> http://blog.braintraffic.com/2009/01/response-to-10-most-common-misconceptions-about-user-experience-design/comment-page-1/#comment-377 Richard Weiser Wed, 14 Jan 2009 17:56:00 +0000 http://blog.braintraffic.com/2009/01/response-to-10-most-common-misconceptions-about-user-experience-design/#comment-377 I agree with your "likes". This is a good common sense approach to XD. But, as to the role of the IA in XD, that's another - connected, granted - kettle of fish. Have you read Matt Milan's provocative presentation about the "death of the IA"? On Slideshare here: http://tinyurl.com/3edmxs I agree with your “likes”. This is a good common sense approach to XD. But, as to the role of the IA in XD, that’s another – connected, granted – kettle of fish. Have you read Matt Milan’s provocative presentation about the “death of the IA”? On Slideshare here: http://tinyurl.com/3edmxs

]]> http://blog.braintraffic.com/2009/01/response-to-10-most-common-misconceptions-about-user-experience-design/comment-page-1/#comment-1637 Richard Weiser Wed, 14 Jan 2009 17:56:00 +0000 http://blog.braintraffic.com/2009/01/response-to-10-most-common-misconceptions-about-user-experience-design/#comment-1637 I agree with your "likes". This is a good common sense approach to XD. But, as to the role of the IA in XD, that's another - connected, granted - kettle of fish. Have you read Matt Milan's provocative presentation about the "death of the IA"? On Slideshare here: http://tinyurl.com/3edmxs I agree with your “likes”. This is a good common sense approach to XD. But, as to the role of the IA in XD, that’s another – connected, granted – kettle of fish. Have you read Matt Milan’s provocative presentation about the “death of the IA”? On Slideshare here: http://tinyurl.com/3edmxs

]]> http://blog.braintraffic.com/2009/01/response-to-10-most-common-misconceptions-about-user-experience-design/comment-page-1/#comment-378 Whitney Hess Wed, 14 Jan 2009 16:42:50 +0000 http://blog.braintraffic.com/2009/01/response-to-10-most-common-misconceptions-about-user-experience-design/#comment-378 Christine, thank you so much for taking the time to write such a thoughtful response to my article. I certainly agree that IA and content are *major* components of user experience, but alas I was writing a "10 most common misconceptions" piece and not a "all the misconceptions I've ever heard" piece. As an independent consultant, I find myself combating these 10 fallacies over and over again, and was fortunate to get some incredible quotes to support those points. Ultimately the article was not an attempt to define UX once and for all, but rather simply an opportunity to dispel the myths that bog down many of my early interactions with prospective clients. As for your colleague who hated the article, it would be far more productive if that person stood behind his or her views and publicly provided a counter argument. That way we could all have an open discussion about the issues and mutually benefit from each other's thinking. We are a small community of practitioners who need to rely on one another to refine our skills and raise awareness of the practice within the larger business world. Simple declarations don't help anybody. So again, many thanks for your interesting perspective and respectful response. It is greatly appreciated. Christine, thank you so much for taking the time to write such a thoughtful response to my article. I certainly agree that IA and content are *major* components of user experience, but alas I was writing a “10 most common misconceptions” piece and not a “all the misconceptions I’ve ever heard” piece. As an independent consultant, I find myself combating these 10 fallacies over and over again, and was fortunate to get some incredible quotes to support those points. Ultimately the article was not an attempt to define UX once and for all, but rather simply an opportunity to dispel the myths that bog down many of my early interactions with prospective clients.
As for your colleague who hated the article, it would be far more productive if that person stood behind his or her views and publicly provided a counter argument. That way we could all have an open discussion about the issues and mutually benefit from each other’s thinking. We are a small community of practitioners who need to rely on one another to refine our skills and raise awareness of the practice within the larger business world. Simple declarations don’t help anybody.
So again, many thanks for your interesting perspective and respectful response. It is greatly appreciated.

]]> http://blog.braintraffic.com/2009/01/response-to-10-most-common-misconceptions-about-user-experience-design/comment-page-1/#comment-1639 Whitney Hess Wed, 14 Jan 2009 16:42:00 +0000 http://blog.braintraffic.com/2009/01/response-to-10-most-common-misconceptions-about-user-experience-design/#comment-1639 Christine, thank you so much for taking the time to write such a thoughtful response to my article. I certainly agree that IA and content are *major* components of user experience, but alas I was writing a "10 most common misconceptions" piece and not a "all the misconceptions I've ever heard" piece. As an independent consultant, I find myself combating these 10 fallacies over and over again, and was fortunate to get some incredible quotes to support those points. Ultimately the article was not an attempt to define UX once and for all, but rather simply an opportunity to dispel the myths that bog down many of my early interactions with prospective clients. As for your colleague who hated the article, it would be far more productive if that person stood behind his or her views and publicly provided a counter argument. That way we could all have an open discussion about the issues and mutually benefit from each other's thinking. We are a small community of practitioners who need to rely on one another to refine our skills and raise awareness of the practice within the larger business world. Simple declarations don't help anybody. So again, many thanks for your interesting perspective and respectful response. It is greatly appreciated. Christine, thank you so much for taking the time to write such a thoughtful response to my article. I certainly agree that IA and content are *major* components of user experience, but alas I was writing a “10 most common misconceptions” piece and not a “all the misconceptions I’ve ever heard” piece. As an independent consultant, I find myself combating these 10 fallacies over and over again, and was fortunate to get some incredible quotes to support those points. Ultimately the article was not an attempt to define UX once and for all, but rather simply an opportunity to dispel the myths that bog down many of my early interactions with prospective clients.
As for your colleague who hated the article, it would be far more productive if that person stood behind his or her views and publicly provided a counter argument. That way we could all have an open discussion about the issues and mutually benefit from each other’s thinking. We are a small community of practitioners who need to rely on one another to refine our skills and raise awareness of the practice within the larger business world. Simple declarations don’t help anybody.
So again, many thanks for your interesting perspective and respectful response. It is greatly appreciated.

]]> http://blog.braintraffic.com/2009/01/response-to-10-most-common-misconceptions-about-user-experience-design/comment-page-1/#comment-1638 Whitney Hess Wed, 14 Jan 2009 16:42:00 +0000 http://blog.braintraffic.com/2009/01/response-to-10-most-common-misconceptions-about-user-experience-design/#comment-1638 Christine, thank you so much for taking the time to write such a thoughtful response to my article. I certainly agree that IA and content are *major* components of user experience, but alas I was writing a "10 most common misconceptions" piece and not a "all the misconceptions I've ever heard" piece. As an independent consultant, I find myself combating these 10 fallacies over and over again, and was fortunate to get some incredible quotes to support those points. Ultimately the article was not an attempt to define UX once and for all, but rather simply an opportunity to dispel the myths that bog down many of my early interactions with prospective clients. As for your colleague who hated the article, it would be far more productive if that person stood behind his or her views and publicly provided a counter argument. That way we could all have an open discussion about the issues and mutually benefit from each other's thinking. We are a small community of practitioners who need to rely on one another to refine our skills and raise awareness of the practice within the larger business world. Simple declarations don't help anybody. So again, many thanks for your interesting perspective and respectful response. It is greatly appreciated. Christine, thank you so much for taking the time to write such a thoughtful response to my article. I certainly agree that IA and content are *major* components of user experience, but alas I was writing a “10 most common misconceptions” piece and not a “all the misconceptions I’ve ever heard” piece. As an independent consultant, I find myself combating these 10 fallacies over and over again, and was fortunate to get some incredible quotes to support those points. Ultimately the article was not an attempt to define UX once and for all, but rather simply an opportunity to dispel the myths that bog down many of my early interactions with prospective clients.
As for your colleague who hated the article, it would be far more productive if that person stood behind his or her views and publicly provided a counter argument. That way we could all have an open discussion about the issues and mutually benefit from each other’s thinking. We are a small community of practitioners who need to rely on one another to refine our skills and raise awareness of the practice within the larger business world. Simple declarations don’t help anybody.
So again, many thanks for your interesting perspective and respectful response. It is greatly appreciated.

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