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The Brain Traffic Soundtrack

by Julie Vollenweider on February 13th, 2009

What’s it like at Brain Traffic, you ask? I believe my feelings would best be expressed in song.

No, I'm not going to sing. I'm going to reference.


What we do

Believe it or not, there aren’t a whole lot of tunes with “content strategy” or “IA” or “web writing” in the title. But let’s face it, even if there were songs like that – who would listen to them? (I mean, except us.) There are, however, lots of great numbers that talk about what we do and how we think.

  • "It Takes Time to Build" – The Beastie Boys
  • “The Architect” – dEUS
  • “Oxford Comma” – Vampire Weekend
  • “The Writer” – The Drawing Board
  • Rhett & Link “Internet Overdose”


Who(m) we love

Seriously. Like, these are BT spouse projects.


Where we live and work

Oh, sure. There are the staples from Minneapolis – Prince, Soul Asylum, The Replacements – but there aren’t a whole heck of a lot of songs that talk about our town. These do …

  • That Dog "Minneapolis"
  • Vic Volare “I’m Gonna Miss Minneapolis”

How we roll
Every Friday, we celebrate Disco Friday at the office. This event can include, but is not limited to: Disco tunes, a couple of beers, and an intercom session with Rick Astley piped through the entire office. (That's right, we RickRoll OURSELVES.)

  • Earth, Wind & Fire “Let’s Groove”
  • Rick Astley “Never Gonna Give You Up”

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