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	<title>Comments on: And now, some words from our fearless leader</title>
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		<title>By: Erik Wallace</title>
		<link>http://blog.braintraffic.com/2009/04/and-now-some-words-from-our-fearless-leader/comment-page-1/#comment-277</link>
		<dc:creator>Erik Wallace</dc:creator>
		<pubDate>Tue, 28 Apr 2009 12:42:33 +0000</pubDate>
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		<description>Excellent point David. In a tough economy I agree that it&#039;s more important than ever to stress the value of your service or product, reassuring words from leadership does little to reinforce trust. Something that would hit home for people in my mind is a company doing something to give back to the customer. I&#039;m reminded of Terri Garr in the movie Mr. Mom who convinces her client, Schooner Tuna, to lower prices to save customers money until better times are ahead. That&#039;s real value.
In this day and age where CEOs are lobbying for taxpayer money in Washington, a better approach may be advice from a classic movie.
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		<content:encoded><![CDATA[<p>Excellent point David. In a tough economy I agree that it&#8217;s more important than ever to stress the value of your service or product, reassuring words from leadership does little to reinforce trust. Something that would hit home for people in my mind is a company doing something to give back to the customer. I&#8217;m reminded of Terri Garr in the movie Mr. Mom who convinces her client, Schooner Tuna, to lower prices to save customers money until better times are ahead. That&#8217;s real value.<br />
In this day and age where CEOs are lobbying for taxpayer money in Washington, a better approach may be advice from a classic movie.</p>
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		<title>By: Erik Wallace</title>
		<link>http://blog.braintraffic.com/2009/04/and-now-some-words-from-our-fearless-leader/comment-page-1/#comment-1738</link>
		<dc:creator>Erik Wallace</dc:creator>
		<pubDate>Tue, 28 Apr 2009 12:42:00 +0000</pubDate>
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		<description>Excellent point David. In a tough economy I agree that it&#039;s more important than ever to stress the value of your service or product, reassuring words from leadership does little to reinforce trust. Something that would hit home for people in my mind is a company doing something to give back to the customer. I&#039;m reminded of Terri Garr in the movie Mr. Mom who convinces her client, Schooner Tuna, to lower prices to save customers money until better times are ahead. That&#039;s real value.
In this day and age where CEOs are lobbying for taxpayer money in Washington, a better approach may be advice from a classic movie.</description>
		<content:encoded><![CDATA[<p>Excellent point David. In a tough economy I agree that it&#8217;s more important than ever to stress the value of your service or product, reassuring words from leadership does little to reinforce trust. Something that would hit home for people in my mind is a company doing something to give back to the customer. I&#8217;m reminded of Terri Garr in the movie Mr. Mom who convinces her client, Schooner Tuna, to lower prices to save customers money until better times are ahead. That&#8217;s real value.<br />
In this day and age where CEOs are lobbying for taxpayer money in Washington, a better approach may be advice from a classic movie.</p>
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