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Talking content strategy with Captain IA.

by Kristina Halvorson on April 8th, 2009

It's not every day a person gets interviewed by Lou Rosenfeld.

You know. The guy who helped create the profession of information architecture.

Perhaps you even have a copy of Lou's book, Information Architecture for the World Wide Web, sitting on your shelf, right within arm's reach. If you don't, you should. Maybe even two copies.

As a longtime fan of Lou's work, I was honored to help "open his eyes" to content strategy (his words, not mine).

An excerpt from our interview:

Lou: Kristina, tell me how you came to practice content strategy.

Kristina: Lou, OMG, you so totally rock. Seriously? You ROCK. Will you sign my copy of the polar bear book?

Lou: Uh.

Kristina: Tell me something. Are you a big IA or a little IA?

Lou: Could we focus, here?

(Hm. Upon review, I think he actually took that part out …)

Read the actual, non-annoying, mostly informative interview here: Future Practice Interview: Kristina Halvorson

Kristina's Rosenfeld Media webinar Content Strategy for Websites takes place on April 23, 2009, 1-2pm EST. Use code RMWBNR for a 20% discount off your ticket purchase.

This entry was posted on Wednesday, April 8th, 2009 at 10:34 am and is filed under Content Strategy, Presentations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • Thanks for the interview link! I'm so intrigued and excited by all of this, and now I'm compelled to look at how to break into this field. I think this could be something I'd dig.
  • Great interview. The concept of developing content strategy for an open, user-generated community is of particular interest. I loved that you provided oodles of links to examples.
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