http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/ Just another WordPress weblog Fri, 12 Mar 2010 14:34:20 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/comment-page-1/#comment-713 Rachel Tue, 12 May 2009 22:35:28 +0000 http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/#comment-713 This is great. One of the few articles I've seen that practices what it preaches. This is great. One of the few articles I've seen that practices what it preaches.

]]> http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/comment-page-1/#comment-434 Rachel Tue, 12 May 2009 15:35:28 +0000 http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/#comment-434 This is great. One of the few articles I've seen that practices what it preaches. This is great. One of the few articles I've seen that practices what it preaches.

]]> http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/comment-page-1/#comment-284 Elizabeth Saloka Wed, 08 Apr 2009 22:40:26 +0000 http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/#comment-284 Hi Mark, Great question. I'd say addressing users as 'you' is always appropriate, unless: A) It comes off as awkward, patronizing, or judgmental to the user. B) You're not actually speaking to the intended user. Remember, whenever you face a content quandary, you can ask this question: What would I want if I were the user? Hope this helps! Hi Mark,
Great question. I’d say addressing users as ‘you’ is always appropriate, unless:
A) It comes off as awkward, patronizing, or judgmental to the user.
B) You’re not actually speaking to the intended user.
Remember, whenever you face a content quandary, you can ask this question: What would I want if I were the user?
Hope this helps!

]]> http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/comment-page-1/#comment-285 Mark Jackson Wed, 08 Apr 2009 11:10:49 +0000 http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/#comment-285 In your opinion, does the active personalised style (speak to the audience as ‘you’) apply when the subject is technical? In your opinion, does the active personalised style (speak to the audience as ‘you’) apply when the subject is technical?

]]> http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/comment-page-1/#comment-286 Jamie Maldonado Tue, 07 Apr 2009 13:51:54 +0000 http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/#comment-286 Digestible content is something I focused on strongly as a copy editor and designer at newspapers, and it's been a great skill to have outside of that industry. Excellent tips! Digestible content is something I focused on strongly as a copy editor and designer at newspapers, and it’s been a great skill to have outside of that industry. Excellent tips!

]]> http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/comment-page-1/#comment-287 Nell Kauls Mon, 06 Apr 2009 21:36:07 +0000 http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/#comment-287 Great list. I am looking forward to the death of "innovative corporate-speak." I think we are on our way! Great list. I am looking forward to the death of “innovative corporate-speak.” I think we are on our way!

]]> http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/comment-page-1/#comment-288 Margot Bloomstein Fri, 03 Apr 2009 19:58:25 +0000 http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/#comment-288 Love this. I've started many an editorial style guide with this bit: "Thoreau instructed 'simplify, simplify.' You can do him one better." Here's to snappy writing that gets to the point and knows when to stop! Love this. I’ve started many an editorial style guide with this bit: “Thoreau instructed ’simplify, simplify.’ You can do him one better.” Here’s to snappy writing that gets to the point and knows when to stop!

]]> http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/comment-page-1/#comment-289 shannon Fri, 03 Apr 2009 16:57:51 +0000 http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/#comment-289 AND the search engines love this stuff, too. AND the search engines love this stuff, too.

]]> http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/comment-page-1/#comment-290 shannon Fri, 03 Apr 2009 16:55:57 +0000 http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/#comment-290 Thank you! I've been passing this on to my coworkers for years, but the validation adds credibility. Thank you! I’ve been passing this on to my coworkers for years, but the validation adds credibility.

]]> http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/comment-page-1/#comment-291 Thomas Hallett Fri, 03 Apr 2009 16:21:26 +0000 http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/#comment-291 Another quick one: Keep bullet points short - if your bullet points are more than a couple lines or sentences long consider breaking up with subheadings instead... Another quick one: Keep bullet points short – if your bullet points are more than a couple lines or sentences long consider breaking up with subheadings instead…

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