http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/ Thu, 02 Feb 2012 22:49:00 +0000 hourly 1 http://wordpress.org/?v=3.0.4 http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/comment-page-1/#comment-713 Rachel Tue, 12 May 2009 22:35:28 +0000 http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/#comment-713 This is great. One of the few articles I've seen that practices what it preaches. This is great. One of the few articles I've seen that practices what it preaches.

]]> http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/comment-page-1/#comment-434 Rachel Tue, 12 May 2009 15:35:28 +0000 http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/#comment-434 This is great. One of the few articles I've seen that practices what it preaches. This is great. One of the few articles I've seen that practices what it preaches.

]]> http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/comment-page-1/#comment-284 Elizabeth Saloka Wed, 08 Apr 2009 22:40:26 +0000 http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/#comment-284 Hi Mark, Great question. I'd say addressing users as 'you' is always appropriate, unless: A) It comes off as awkward, patronizing, or judgmental to the user. B) You're not actually speaking to the intended user. Remember, whenever you face a content quandary, you can ask this question: What would I want if I were the user? Hope this helps! Hi Mark,
Great question. I’d say addressing users as ‘you’ is always appropriate, unless:
A) It comes off as awkward, patronizing, or judgmental to the user.
B) You’re not actually speaking to the intended user.
Remember, whenever you face a content quandary, you can ask this question: What would I want if I were the user?
Hope this helps!

]]> http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/comment-page-1/#comment-1724 Elizabeth Saloka Wed, 08 Apr 2009 22:40:00 +0000 http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/#comment-1724 Hi Mark, Great question. I'd say addressing users as 'you' is always appropriate, unless: A) It comes off as awkward, patronizing, or judgmental to the user. B) You're not actually speaking to the intended user. Remember, whenever you face a content quandary, you can ask this question: What would I want if I were the user? Hope this helps! Hi Mark,
Great question. I’d say addressing users as ‘you’ is always appropriate, unless:
A) It comes off as awkward, patronizing, or judgmental to the user.
B) You’re not actually speaking to the intended user.
Remember, whenever you face a content quandary, you can ask this question: What would I want if I were the user?
Hope this helps!

]]> http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/comment-page-1/#comment-285 Mark Jackson Wed, 08 Apr 2009 11:10:49 +0000 http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/#comment-285 In your opinion, does the active personalised style (speak to the audience as ‘you’) apply when the subject is technical? In your opinion, does the active personalised style (speak to the audience as ‘you’) apply when the subject is technical?

]]> http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/comment-page-1/#comment-1725 Mark Jackson Wed, 08 Apr 2009 11:10:00 +0000 http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/#comment-1725 In your opinion, does the active personalised style (speak to the audience as ‘you’) apply when the subject is technical? In your opinion, does the active personalised style (speak to the audience as ‘you’) apply when the subject is technical?

]]> http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/comment-page-1/#comment-286 Jamie Maldonado Tue, 07 Apr 2009 13:51:54 +0000 http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/#comment-286 Digestible content is something I focused on strongly as a copy editor and designer at newspapers, and it's been a great skill to have outside of that industry. Excellent tips! Digestible content is something I focused on strongly as a copy editor and designer at newspapers, and it’s been a great skill to have outside of that industry. Excellent tips!

]]> http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/comment-page-1/#comment-1726 Jamie Maldonado Tue, 07 Apr 2009 13:51:00 +0000 http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/#comment-1726 Digestible content is something I focused on strongly as a copy editor and designer at newspapers, and it's been a great skill to have outside of that industry. Excellent tips! Digestible content is something I focused on strongly as a copy editor and designer at newspapers, and it’s been a great skill to have outside of that industry. Excellent tips!

]]> http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/comment-page-1/#comment-287 Nell Kauls Mon, 06 Apr 2009 21:36:07 +0000 http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/#comment-287 Great list. I am looking forward to the death of "innovative corporate-speak." I think we are on our way! Great list. I am looking forward to the death of “innovative corporate-speak.” I think we are on our way!

]]> http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/comment-page-1/#comment-1727 Nell Kauls Mon, 06 Apr 2009 21:36:00 +0000 http://blog.braintraffic.com/2009/04/web-writing-for-dummies-smarties-oldies-and-newbies/#comment-1727 Great list. I am looking forward to the death of "innovative corporate-speak." I think we are on our way! Great list. I am looking forward to the death of “innovative corporate-speak.” I think we are on our way!

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