Comments on: Put a lid on canned copy http://blog.braintraffic.com/2009/07/put-a-lid-on-canned-copy/ Thu, 02 Feb 2012 22:49:00 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: mbloomstein http://blog.braintraffic.com/2009/07/put-a-lid-on-canned-copy/comment-page-1/#comment-710 mbloomstein Fri, 24 Jul 2009 00:01:13 +0000 http://blog.braintraffic.com/?p=513#comment-710 Such a small post about a small statement--but wow, can it have a big impact! You raise great points Meghan. Anyone who creates or manages content should be aware of the "quiet types," those bits of copy that seems to sneak in without invitation, a byproduct of the template or a long-forgotten setting in the CMS. Even if you don't notice it, your audience does--maybe in the form of instructional copy, unhelpful "guidance" beside search results, or a completely irrelevant sidebar focus area. Moral of the story? All copy should be intentional and appropriate, whether a person or CMS puts it there. Such a small post about a small statement–but wow, can it have a big impact! You raise great points Meghan. Anyone who creates or manages content should be aware of the “quiet types,” those bits of copy that seems to sneak in without invitation, a byproduct of the template or a long-forgotten setting in the CMS. Even if you don't notice it, your audience does–maybe in the form of instructional copy, unhelpful “guidance” beside search results, or a completely irrelevant sidebar focus area. Moral of the story? All copy should be intentional and appropriate, whether a person or CMS puts it there.

]]> By: dhutson http://blog.braintraffic.com/2009/07/put-a-lid-on-canned-copy/comment-page-1/#comment-709 dhutson Thu, 23 Jul 2009 21:43:52 +0000 http://blog.braintraffic.com/?p=513#comment-709 Good advice, Meghan. The worst thing about "I hope you found this article enjoyable" isn't that it's canned (although that's bad enough), it's that it's meaningless. If you left it off, nothing would be lost. Next steps/how to contact us/where to get more info make sense; empty platitudes, not so much. Good advice, Meghan. The worst thing about “I hope you found this article enjoyable” isn't that it's canned (although that's bad enough), it's that it's meaningless. If you left it off, nothing would be lost. Next steps/how to contact us/where to get more info make sense; empty platitudes, not so much.

]]> By: bencurnett http://blog.braintraffic.com/2009/07/put-a-lid-on-canned-copy/comment-page-1/#comment-708 bencurnett Thu, 23 Jul 2009 20:00:06 +0000 http://blog.braintraffic.com/?p=513#comment-708 KM, that's exactly what I thought of when I read this. <br><br>Meghan, nice use of oompa-loompa as a nasty epithet. I hope your dog is O.K. KM, that's exactly what I thought of when I read this.

Meghan, nice use of oompa-loompa as a nasty epithet. I hope your dog is O.K.

]]> By: mbloomstein http://blog.braintraffic.com/2009/07/put-a-lid-on-canned-copy/comment-page-1/#comment-498 mbloomstein Thu, 23 Jul 2009 17:01:13 +0000 http://blog.braintraffic.com/?p=513#comment-498 Such a small post about a small statement--but wow, can it have a big impact! You raise great points Meghan. Anyone who creates or manages content should be aware of the "quiet types," those bits of copy that seems to sneak in without invitation, a byproduct of the template or a long-forgotten setting in the CMS. Even if you don't notice it, your audience does--maybe in the form of instructional copy, unhelpful "guidance" beside search results, or a completely irrelevant sidebar focus area. Moral of the story? All copy should be intentional and appropriate, whether a person or CMS puts it there. Such a small post about a small statement–but wow, can it have a big impact! You raise great points Meghan. Anyone who creates or manages content should be aware of the “quiet types,” those bits of copy that seems to sneak in without invitation, a byproduct of the template or a long-forgotten setting in the CMS. Even if you don't notice it, your audience does–maybe in the form of instructional copy, unhelpful “guidance” beside search results, or a completely irrelevant sidebar focus area. Moral of the story? All copy should be intentional and appropriate, whether a person or CMS puts it there.

]]> By: dhutson http://blog.braintraffic.com/2009/07/put-a-lid-on-canned-copy/comment-page-1/#comment-497 dhutson Thu, 23 Jul 2009 14:43:52 +0000 http://blog.braintraffic.com/?p=513#comment-497 Good advice, Meghan. The worst thing about "I hope you found this article enjoyable" isn't that it's canned (although that's bad enough), it's that it's meaningless. If you left it off, nothing would be lost. Next steps/how to contact us/where to get more info make sense; empty platitudes, not so much. Good advice, Meghan. The worst thing about “I hope you found this article enjoyable” isn't that it's canned (although that's bad enough), it's that it's meaningless. If you left it off, nothing would be lost. Next steps/how to contact us/where to get more info make sense; empty platitudes, not so much.

]]> By: bencurnett http://blog.braintraffic.com/2009/07/put-a-lid-on-canned-copy/comment-page-1/#comment-496 bencurnett Thu, 23 Jul 2009 13:00:06 +0000 http://blog.braintraffic.com/?p=513#comment-496 KM, that's exactly what I thought of when I read this. <br><br>Meghan, nice use of oompa-loompa as a nasty epithet. I hope your dog is O.K. KM, that's exactly what I thought of when I read this.

Meghan, nice use of oompa-loompa as a nasty epithet. I hope your dog is O.K.

]]> By: KMcGrane http://blog.braintraffic.com/2009/07/put-a-lid-on-canned-copy/comment-page-1/#comment-495 KMcGrane Wed, 22 Jul 2009 23:52:20 +0000 http://blog.braintraffic.com/?p=513#comment-495 Here's a hilarious and disturbing example of canned content gone horribly awry. The Guinness Book of World Records used canned links to encourage visitors to break the world record for "Most Individuals Killed In A Terrorist Act” (via Fail Blog.)<br><a href="http://failblog.org/2009/07/13/omg-u-fail-so-hard/" rel="nofollow">http://failblog.org/2009/07/13/omg-u-fail-so-hard/</a> Here's a hilarious and disturbing example of canned content gone horribly awry. The Guinness Book of World Records used canned links to encourage visitors to break the world record for “Most Individuals Killed In A Terrorist Act” (via Fail Blog.)
http://failblog.org/2009/07/13/omg-u-fail-so-hard/

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