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Smart talk about content strategy

by Kristina Halvorson on August 26th, 2009

A few weeks ago, I had the pleasure of visiting the lovely city of Atlanta to moderate a panel discussion on content strategy.
 
Panel participants were selected from a variety of disciplines in order to facilitate discussion about how content strategy has impact on (and benefits for) a number of roles and functions across an organization. (OK, we were also hoping for a little fighting.)

Participants were:

    • Karen McGrane, Bond Art + Science (User Experience)

    • John Muehlbauer, InterContinental Hotels Group (Marketing)

    • Brian Ikeda, Philips Design (Visual Design)

    • Ryan Esparza, Content Management Consultant (CMS/IT)

 

See it here:

 
Big thanks to Josh Cothran, CHI*Atlanta’s Media Chair for doing an awesome job with both video and audio.

 

  • dawnmi
    Hello Brain Traffic crazies!

    Speaking of content, can you recommend any summits or conferences that are for professional business writers and copywriters? I'm looking for something with a focus on writing, creativity, technique, etc...versus web development, CMS, publishing.

    Any suggestions would be most welcome!

    Keep up the great (and very entertaining) work!
    Dawn
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