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by Christine Benson on September 30th, 2009

I love this sign.

 

abel

I pass by it every day on my way to work. It’s hard to tell from the picture, but this sign is huge. I’d guess it’s six or seven feet tall.

I love it because it communicates information that’s useful to me (store name and hours) in a manner that is conscious of how I will be reading the information (quickly, from a bus, bike, or car).

Everything works together. It has both good information and an easy- to-read design. It’s a good reminder to not forget the how and when, in addition to the what, when looking at content for your site.
 

  • aliturnbull

    In the UK, getting a new tax disc for your car is a delight – a very simple user experience, explained at all stages

    http://www.fit-to-print.co.uk/blog/?p=15

  • nickfinck

    Context is very important. I walk to work every day down a bike/pedestrian trail. It gets a lot of use, I am guessing probably over 20 people wait at a particular light every day. Unbeknownst to them there is a great bike shop right off the trail.

    Why don't they know about it? Because the sign faces the wrong way and doesn't communicate what it is the shop does even if they did see it. It's a logo with the company name but the name itself isn't the most intuitive thing unless your familiar with the company.

    They are losing about 20 eyeballs a day every 15 minutes during rush hour at the very least. Marketing is about being on the potential customer's mind at the time your services is needed.

  • rosymarshal

    Well. I like only one thing about the sign is Sunday close because it make me remind that Sunday is coming and it will be holiday!!!
    speed dating london

  • rosymarshal

    Well. I like only one thing about the sign is Sunday close because it make me remind that Sunday is coming and it will be holiday!!!
    speed dating london

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