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Useful, Useable Costume Strategy

by Elizabeth Saloka on October 30th, 2009

Creepy, kooky, and altogether spooky, Brain Traffic paper face masks are specially designed to be worn on your face.

They’re also:

  • 100% paper

  • 100% for your face

  • Flat

Brain Traffic face masks come in four bone-chilling varieties.  For best results, follow directions carefully.


Brain Traffic President Mask
Trick AND treat. Then write a book. On occasion, nap.

  1. Tweet that you’re going to put a mask on your face.
  2. Put your mask on your face.
  3. Tweet that you’ve put a mask on your face.
  4. Respond to several @ replies about you putting on a mask.
  5. Go to airport.

 

Account Manager

Make it a Halloween to remember—at your desk!

  1. Block out a half hour on your calendar.
  2. Change your email signature and voicemail message to reflect you’ll be unavailable for said half hour.
  3. Email a reminder to yourself to change back your email and voicemail.
  4. Put your mask on your face.
  5. Recap. What went well? What didn’t? What did you learn about putting a mask on your face?

 

Content Strategist

See dead people. And, content gaps.

  1. Check out competitor face masks. Pros? Cons?
  2. Create a SWOT analysis of your face.
  3. Collaborate closely with your hands and brain to create a useful, usable mask-putting-on strategy.
  4. Implement the mask-putting-on tactics outlined in your mask-putting-on strategy.

 

Web Writer

Be afraid of “click here.” Be very, very afraid.

Get this mask on your face in 5 easy steps:

  1. Got your mask? Great. Now, take a minute to get familiar with it.
  2. Ask yourself what could go. “Do I really need two eyeholes?” Or, “Could this nose be shorter?”
  3. Once you know what can go, cut. Literally. Like, with scissors.
  4. Proof your mask for errors. Grammar, people.
  5. All done? Great. Slap that mask on your mug!

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