Comments on: Content strategy is, in fact, the next big thing

By: Jencie Fajardo

Jencie Fajardo — Tue, 13 Dec 2011 08:59:00 +0000

As much as I am aware of; Strategic social media is a prepared method for interesting potential clients that is aligned to business objectives and valued clients demands.

By: Anonymous

Anonymous — Tue, 23 Aug 2011 23:07:00 +0000

Great post, like the numbers!

By: Joe Pulizzi

Joe Pulizzi — Wed, 03 Nov 2010 20:28:00 +0000

Can I be Cher?

By: Ahava

Ahava — Wed, 08 Sep 2010 23:46:48 +0000

So true. I almost wish it was called Digital Communications Strategy, or organizational communications strategy or some other term that really encompassed the totality of how far this thing can go in pushing organizations to rethink how they create and deliver all kinds of content.

By: Terry

Terry — Tue, 20 Apr 2010 03:17:04 +0000

What a great point about content strategy! Not only do we need to look at the cost to produce and maintain documentation/content, but we also need to look at the cost for each time we have to filter through clutter to get to a nugget of information. I guess in the physical realm this would be inventory management.

Some organizations have begun their content strategy by repurposing their content and breaking it up into modules. Modules are like object code and can be rearranged to fit the audience and intent of the documentation. It still requires a good copy editor and technical editor to review the reconstructed document, but it speeds time for delivery and reduces cost.

By: tamsinbishton

tamsinbishton — Mon, 19 Apr 2010 20:48:39 +0000

Hi Kristina – I keep bringing people back to this post over and over again. It's a brilliant summary of everything a content professional knows and holds dear. One thing though – where did you get your numbers from? I am quoting them left right and centre to clients etc and it suddenly dawned on my that if someone asks I won't know the answer. When I search on “content strategy” on Google I get:

Results 1 – 10 of about 51,500,000 for content strategy.

How did you get historical data for this?

Thanks!

By: Carpet Padding

Carpet Padding — Mon, 12 Apr 2010 12:34:52 +0000

I agree with you.

By: adaniello

adaniello — Tue, 09 Mar 2010 01:56:43 +0000

Just saw your great post on Alltop, so I am a little late to the conversation. Enjoyed your insights. I added your link to an article I just posted today.

Businesses are feeling overwhelmed as it is and many feel like they would be adding hours of work building content and without hard core metrics to show the boss. But, many do not realize the major shift that has happened, maybe because they have been heads down trying to make ends meet. Business communication is changing, not just marketing communication. This requires change in how content is created, packaged, and delivered.

It could be another one of those… feel the pain now, or feel it later. And… reap the benefits now, or later.

Without strategy, you could still be throwing content into the wind.

By: briananderson

briananderson — Thu, 04 Mar 2010 01:08:35 +0000

Content strategy has always been important and I think I was aware of this before most people, at least where I live (in Toronto). It's taken a long time for people to understand that what goes up on their company's website represents both their company and their branding. If it isn't organized, if there isn't a plan in evidence then there will be a disconnect. Primarily, the problem is that websites are still seen as merely the re-posting of brochures and perpetuation of the passive print psychology (“don't worry, they'll find it”) instead of an active, “this is just what our prospects and customers want to know” approach of a content strategy.

By: Sarah Z. Cordell

Sarah Z. Cordell — Tue, 02 Mar 2010 06:47:20 +0000

I think as more brands get involved in social media, they're going to come to the realization that content strategy is a must, not an extra. You simply can't create relevant, actionable content without clearly defined goals to tie it to. And hoping to achieve your goals without recognizing the role content — and the strategy behind it — plays is like sailing for the end of the world. You'll find an end, all right, but it won't be the one you were looking for!