Yes. Hello.
So, I had a super great post written for you with all these detailed, inspired thoughts about the traveling I've done and the people I've met, but when I tried to do a final save, WordPress ate it. No, my dog did. No, WordPress did. Wait, what?
(You type it in Notes/Word/Notepad, the formatting is wonky when you cut/paste. You type it in WordPress, it eats it. Blogging is dumb.)
Anyhow. Let me get to the point. But before I do, please ignore everything you just read. Because YOU NEED TO BLOG.
Everywhere I go, I'm hammering on people to go after public speaking gigs. Now I'm hammering on you to start writing (or, writing more) about content strategy.
You don't need to have all the answers. You don't even need to have a single answer. Here's a list of what you need:
- An interest in content strategy
(That's it. There is no "2".)
So that I may straightaway crush all of your brilliantly-crafted excuses, here's a long list of questions to get you started. I collected these from my Content Strategy Forum workshop participants. The questions range from the tactical to the philosophical. Pick one, and get busy.
I'll do the same.
• How do you see the relationship between a creative director and a content strategist?
• "Content strategy" is such a broad term. Do you think we would be better served by breaking it down further, e.g. "editorial strategy" and so on?
• What's my elevator speech when someone asks me what a content strategist is?
• How can we partner with global colleagues to create consistent content?
• Is editorial strategy a subset of content strategy? Or are they the same thing? If not, what's the difference?
• What are some talking points when building a business case for taking a more strategic approach to content planning?
• What should we be thinking about when working to implement a content strategy in a multilingual environment?
• What are some of the most important methods, tools, and templates to know about when developing and executing a content strategy?
• How can we convince stakeholders to invest in the audit and analysis phases?
• How can content strategy begin to resolve ownership issues between print content creators and web content editors?
• How can we sell content strategy as an integral part of the project planning process?