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Content Battle of the Year

by Clinton Forry on July 7th, 2010

Kristina and Joe with Hulk Hands

It's our very first podcast! Wooo!

Recently, Kristina (our fearless leader) and Joe Pulizzi (author, content marketing evangelist, and self-described “poster boy for content marketing”) met up to discuss some similarities and differences between content marketing and content strategy.

Not only will you be captivated by their insights and insults (ok, no insults), you'll learn how to identify the One Thing that really sets your company apart from the competition. Bonus: find out how content strategists and content marketers can join arm-in-arm to sing "Hands Across America." 

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About Joe Pulizzi
Joe co-authored "Get Content, Get Customers" with Newt Barrett. He is the CEO of Junta 42, where he maintains his blog of the same name. Joe evangelizes content marketing worldwide and maintains the popular content marketing blog Junta42. Follow Joe on Twitter: @juntajoe

This entry was posted on Wednesday, July 7th, 2010 at 7:00 am and is filed under Around the Office, Brain Traffic, Content Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • Jon Kidder
    Nice work! I enjoyed this podcast very much.
  • Great stuff.
    I'm curious, Kristina: To what extent do you think the auditing process you champion for websites needs to extend to other platforms: press releases, Twitter accounts, Facebook pages, etc.? And how practical is it for companies to maintain detailed, ongoing auditing for these types of platforms?
  • Very enjoyable. Thanks for the first podcast!
  • Showdown of the century!! Great discussion guys—thanks for sharing this with us.
  • Now this is what I call quality holiday listening!
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