It's our very first podcast! Wooo!
Recently, Kristina (our fearless leader) and Joe Pulizzi (author, content marketing evangelist, and self-described “poster boy for content marketing”) met up to discuss some similarities and differences between content marketing and content strategy.
Not only will you be captivated by their insights and insults (ok, no insults), you'll learn how to identify the One Thing that really sets your company apart from the competition. Bonus: find out how content strategists and content marketers can join arm-in-arm to sing "Hands Across America."
About Joe Pulizzi
Joe co-authored "Get Content, Get Customers" with Newt Barrett. He is the CEO of Junta 42, where he maintains his blog of the same name. Joe evangelizes content marketing worldwide and maintains the popular content marketing blog Junta42. Follow Joe on Twitter: @juntajoe