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We’re hosting a conference! And you’re all invited!

by Kristina Halvorson on August 25th, 2010

We’re thrilled to announce the first-ever Brain Traffic Content Strategy Conference in Minneapolis, May 9-10, 2011.

And it’s gonna be fuuuuun.

Because we here at Brain Traffic love content strategy even more than we love cake. Because we’re dizzy with excitement about the way interest in content strategy is exploding. Because we love you and would like to meet you in person.

So! We thought it would be a great idea to host a great big content strategy get-together.  Content strategy can radically improve the way our companies plan for, create, deliver, and govern our content. Doesn’t that sound like something worth celebrating?

It’s a conference! Oh. I said that.

You’ll hear from passionate, pragmatic speakers who are recognized for their expertise in the fields of user experience, CMS, marketing, media/publishing, social media, and SEO. We’ll have authors and folks from agencies, small businesses, and enterprise-level organizations.

Both days will feature two keynote speakers and four breakout sessions. We’ll also be throwing a killer party or two. Of course.

Are you a marketer? Web manager? Publisher? Media strategist? Web strategist? Enterprise content manager? User experience designer? SEO strategist? Social media strategist? CMS consultant? Writer? Editor?


Then you should come to this conference. Because everything you do involves a common, critical asset: content. And your content deserves strategic consideration beyond the standard reactive, last-minute, wild west content we usually end up publishing.

Where? When?
The conference will take place at the Hyatt Regency in Minneapolis, MN on May 9-10, 2011. When there is no snow. Usually.

The conference website will launch sometime this fall. You’ll be able to register right away to take advantage of early-bird rates. We’ll announce the launch on Twitter (just follow @braintraffic); we’ll also announce via Facebook, LinkedIn, and several other locations. Just stay tuned!

What next?
Watch this space in the coming weeks…we’ll reveal more about the conference as the website launch gets closer.

In the meantime, guess what? …

What’s it called?

Hahahaha! No, uh, seriously. "Brain Traffic Content Strategy Conference" just kind of lacks that POW! ZAP! ZING! you usually like to see in a conference title. You know?

We'll figure it out soon enough. But, please, feel free to brainstorm below.

Email us, and we'll do our best to get your questions answered.

Who's excited? WOOOOOO!!


  • http://twitter.com/deekgeek dee

    Very very VERY excited. Will you have news orgs representing in the conference schedule?

  • http://twitter.com/halvorson Kristina Halvorson


    Hyatt Regency Minneapolis: http://minneapolis.hyatt.com/hyatt/hotels/index...

    Speakers: We'll also have speakers from the media/publishing industries.

    Follow us link: http://twitter.com/braintraffic

  • http://www.twitter.com/mbloomstein mbloomstein


    Personally, I think “Kickin' Ass, Takin' Audits” has all the zing you need in a conference.

  • Matthew

    To quote Luke Wilson, I DID NOT see that coming ;-)


    I look forward to watching the conference take shape, pimping the hell out of it and crash dieting in April so I can consume copious amounts of cake.

  • Dave Beaudouin

    Very cool, Kristina:

    I knew you'd figure out some way to get us all out to Minnesota for your famous Mother's Day snowstorms. But I'm there. My clever's on E now, but will try to come up with.. o hell, who am I kidding?

  • http://www.c-e.com/ chrismoritz

    Sah-weet! Maybe some sort of Wonder Twins reference – “Content Strategy Powers – Activate!”

  • Destry

    I so have to try and get to this. I mean you did say parties, plural?

  • http://twitter.com/MrVilhauer Corey Vilhauer


    With the added benefit of confusing a handful of comicon guys into registering. Attendance padding WIN.

  • http://www.mvarmazis.com Maria Varmazis

    Sweet! I already can't wait :)

  • http://twitter.com/wendywoowho Wendy A F G Stengel

    “POW! ZAP! ZING! 2011″ has a nice, non-specific ring to it.

  • http://www.onehalfamazing.com Bob Hazlett

    Great news. The world needs a good content strategy conference.

    Do you have a mailing list that can remind me?

  • Paul Foth

    There should be a tent–you know, a ConTent.

  • http://www.twitter.com/mbloomstein mbloomstein

    Form of… Inventory!

  • http://www.c-e.com/ chrismoritz

    Shape of… Governance Model!

  • CJ Walker

    We'll have to hire a charter plane to get all of the Europeans over there!

  • http://twitter.com/kirschty Snark Chariot ™

    Content Confab?

  • http://twitter.com/halvorson Kristina Halvorson

    Oh no you didn't.

  • http://twitter.com/halvorson Kristina Halvorson

    We will when the site is launched!

  • http://twitter.com/halvorson Kristina Halvorson

    Depending on how many sponsors we can get. The more parties, the better. I think that's my new credo as of this very moment.

  • http://twitter.com/halvorson Kristina Halvorson

    I just banned both of you. Weirdos.

  • http://twitter.com/halvorson Kristina Halvorson

    Yes! Working on a keynote now… :)

  • http://www.c-e.com/ chrismoritz

    He he – if my Photoshop skills were even a little bit sharper than they are, I'd have a Margot/Chris Wonder Twins poster done pronto!

  • Mark Stahura

    It should be “Brain Wave 2011″. Cool, cool, cool!

  • http://twitter.com/TimHops TimHops

    Content of Our Lives (COOL) Conference
    Another Cool Content (ACC) Conference (UNC, Duke, Maryland, anyone?)
    Where's The Easy Button? Content Strategy Conference

    Stick a fork in me, I'm done.

  • http://twitter.com/TimHops TimHops

    Content of Our Lives (COOL) Conference
    Another Cool Content (ACC) Conference (UNC, Duke, Maryland, anyone?)
    Where's The Easy Button? Content Strategy Conference

    Stick a fork in me, I'm done.

  • http://www.linkedin.com/in/dsprick Dedrick

    Brain Storm 2011 (for the Brain Traffic branded approach)

  • http://www.twitter.com/mbloomstein mbloomstein

    Pro: lavender unitards!
    Con: Vulcan sideburns?

    Whatever, in the name of content strategy, SIGN ME UP.

  • Tenessa

    I want to go to there.

    Conference title suggestions:

    Content Governor's Ball
    User Lovers
    Traffic Court
    Content Bacon

  • Katchooo

    So you said at CS Forum to make CS meetups like a party (I remember the donkey picture!) – so Content Strategy Party 2011 gets my vote. :)

    Or Contentapolis.

    Is there a cake prize?

  • http://twitter.com/halvorson Kristina Halvorson

    OMG. We should have a cake walk!!

  • http://twitter.com/halvorson Kristina Halvorson

    lol @ Content Bacon

  • http://twitter.com/halvorson Kristina Halvorson

    I'm really liking that. Trying to figure out if people know what Confab means…

  • Copierce

    Sounds like a two-day Content Party. Especially since I hear there may be some cake! Glad I live in Minneapolis so it will be easy to get there. Marking my calendar for May.

  • http://www.providentpartners.net/blog Albert_Maruggi

    Will you take on the issues of whether content provided by companies should candidly address the pros and cons of a topic? (I say yes)

    content curation and syndication is critical. In fact, those companies that have vast amounts of content are their own media outlet. Should they operate more like a publisher than a marketer (I say yes)

    Is there a market to charge for their content I mean surely it's in a companies best interest to gain exposure, but is there something more (I say perhaps)

  • Tenessa

    “Putting the Sizzle in Strategy”

  • dnmurphy

    This article reads like the ramblings of someone who has imbibed something he or she shouldn't have. if aimed at a professional audience its extremely poor content that does not engage but rather gets in the way of the message. Doesn't inspire much confidence in this organisation as the experts in content strategy,

  • http://twitter.com/halvorson Kristina Halvorson

    Are you suggesting I was drunk when I wrote this? I’m offended! Although, maybe I was. I can’t remember. I’d had too much to drink.

    Sorry you won’t be joining us. Can I have your piece of cake?

  • http://www.carlrnelson.com CarlNelson

    This is definitely in my calendar. I look forward to more info on it!

  • Jo Marsicano

    Sounds fabulous. I look forward to it.

  • Siobhan Johnson

    Just found this and I’m going to try to talk my so-very-corporate bosses into letting me go.

    In case I don’t get my expense report signed (or if I get hit by the proverbial bus tomorrow), here is my vote for a title:

    Brain Traffic Jam 2011

    Kitch? Yes. Forgettable? Noooooo.

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