(Click image to enlarge.)
Before CNN scrolling news headlines. Before aggregators. Before Tweetdeck.
Way back in 1940 the Brockton Enterprise newspaper was providing a handmade news feed to passersby on the street: by posting headlines in its office windows.
I spotted this picture in a blog post of vintage color photos. I had no idea that newspapers had ever done this, and I don’t know whether it was a common practice. But what a great strategy for selling papers: entice people with the headlines so that they want to read more.
It makes me wonder how often they updated their “feed.” Every time the daily edition was released? As soon as a story broke? Did people purposely visit, or “subscribe” to, this corner to find out what was going on in the world?
Oh, and who was the lucky one hand-printing all those headlines and pasting them up in the window? Clicking “publish” never seemed easier.
The method may be old-fashioned, but the strategy is as modern as, well, today’s headlines.