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Introducing Content Talks

by Kristina Halvorson on March 17th, 2011

Dear readers, I am delighted to announce the launch of my new podcast, Content Talks.

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When Dan Benjamin asked if I'd be interested in doing a podcast for 5by5, I said, "Absolutely not! I hate talking about content strategy!" OK, no, that's not what I said. I accepted on the spot and immediately put together a long, exciting list of smart, interesting people I hoped to interview in the months to come.

Episode 1: Ann Rockley
For my first episode, I'm thrilled to have Ann Rockley as my guest. Ann is the author of the seminal Managing Enterprise Content: A Unified Content Strategy, the founder and president of The Rockley Group, and founder of the Intelligent Content Conference.

Ann has been talking about "intelligent content" for over a decade, and it's incredibly inspiring to hear how passionate she is about the topic. She's been a personal hero of mine since her book was published in 2002, and I still get a little fangirl-y when I talk to her.

Interviewing is hard
There's one thing I do want to mention, and it's this: being an effective interviewer is a lot more difficult than it may appear. I've been interviewed countless times over the past two years, and I've gotten pretty good at my spiel. But being on the other side of the virtual table … well, it's a whole different story. I want to thank my first few guests for their patience as I find my interviewer's groove.

What do you think?
Give it a listen. Give me your feedback. This podcast is for you, so work with me to make it the podcast you want it to be!

Thanks for listening …

  • http://twitter.com/steph_hay Stephanie Hay

    Great inaugural podcast! The question “Why the shift to focus on content now?” is such a good one, and I think Ann’s answer is perfect. Companies are (thankfully) realizing that shiny, new tools or sexy ads can’t fix broken communication, so they are *choosing* to mature their conversations by focusing on developing substantive, positive content. Which is far more sustainable for consumers and companies alike. High fives all-around!

    Wouldn’t have known this was your first time being the interviewER.

    Looking forward to future episodes!

  • http://www.mvarmazis.com Maria Varmazis

    Love this podcast! I get to produce podcasts as part of my dayjob (sweeeeet) so I love to see content strategy discussion moving in to this world. After all, podcasts fall under the content umbrella!

    You’ll find your interviewer groove and podcast “voice” in good time – no worries, you’ve got a great start here. Congratulations on your first episode and I hope you continue. There is so much to talk about in this field, I have a feeling you’re never going to run out of topics to dive in to. Please keep it up!

    (On a technical note: May I recommend a wind screen pop filter for your microphones if possible?)

  • http://www.simonfoust.com Simon Foust

    Kristina, I’ve got very little experience as an interviewer, but just as a frequent listener of interviews I will say that I think you did a good, solid job.

    One piece of feedback I’d like to offer:

    I thought more than once that some of your questions seemed a bit long – a bit high-context. And for this interview, that worked out ok because Ann rolled with it.. probably due to her high confidence as a expert in the topic you were discussing, but perhaps also because she is a woman, and women tend to be high context. And that is not at all a criticism of women.

    But just to say that, you might find that others may be taken aback by high context and/or longer, multi-point questions.. particularly if they are coming from development and IA type backgrounds — and particularly if they are low-context creatures.. like I think most men are. Of course, I could be completely off-base here. Wouldn’t’ be the first time. :)

    In the very least, in response to some questions you asked in this interview, I thought to myself, “Wow, how would I even begin to answer that?” because the instinct is to try to answer each question/point within the overall question, and then to sort those questions and decide which to answer first and why, and then by that time you would have had an awkwardly long pause before I began the answer. Not so with Ann. Of course, I am just some nerdy dude, and she is a seasoned pro.

    Thank you for the podcast. I’m looking forward to listening to more!

  • Xander

    Hi Kristina, I like the podcast. Any change you’re offering a download as well? I like to listen to podcasts like these while I’m on my way to work…

  • http://twitter.com/hletutour Hélène Le Tutour

    Hi Kristina, that’s a very good interview, congratulations!
    May I just suggest that you indicate the duration of the podcast?
    Looking forward to the next episodes!

  • http://www.carpetsteamcleanersforhome.com/bissell-quicksteamer/ Bissell QuickSteamer Review

    Hi Kristina,

    Ann is a prominent personality in the field of content strategy. I had gone through her book: http://www.amazon.com/Managing-Enterprise-Content-Unified-Strategy/dp/0735713065/ref=sr_1_1?ie=UTF8&s=books&qid=1300392569&sr=8-1. It is lovely book.

    I like the idea “Think big act small idea” of Ann especially when she is auditing.

    Nice interview Kristina.

  • http://twitter.com/ldstech LDSTech

    Your interviewing style was great. You tried to get the interviewee to tell stories — that’s the best thing you can do. I really enjoyed this. Audio quality was superb as well. I look forward to regular podcasts. Glad to see you entering the podcasting space.

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