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Today is a Really, Really Big Day

by Kristina Halvorson on March 8th, 2011

Today, Brain Traffic content strategist Erin Kissane’s book, The Elements of Content Strategy, is finally out.

And it is brilliant.

My foreword to the book is excerpted below with permission from the kind folks at A Book Apart. Congratulations to Jeffrey Zeldman, Jason Santa Maria, and Mandy Brown for having the vision to make Erin’s book the third in their celebrated A Book Apart series (“brief books for people who make websites”).

Most of all, congratulations, Erin. And thank you, thank you for writing this book.

Buy The Elements of Content Strategy
Read an excerpt of the book on A List Apart


 “As you can see, the scourge is upon us, and we must, every one of us, be prepared to fight.” —Erin Kissane, “Attack of the Zombie Copy”

Content is a hairy, complicated beast. There’s stuff to research, sift through, create, curate, correct, schedule—and that’s before we start to think about publishing. What layout makes the most sense for this content? What organization? What metaschema? What platforms? Never mind post-launch plans, or lack of resources, or stakeholder alignment, or, or…yikes. No wonder we want to hide under the bed.

The content beast does not scare Erin Kissane. In fact, for her entire adult life, she’s been quietly taming it with a firm but gentle hand. As part of her hero’s journey, Kissane has collaborated with countless designers, developers, UXers, marketers, editors, and writers on projects of all sizes. This is good news for you: no matter what role you play, she gets what you do and knows why it’s important. And, because she cares, she wants to help you understand how content strategy can help make your life a little easier—and your end products a little more awesome.

Not that long ago, I wrote an article that called upon readers to “take up the torch for content strategy.” The book you hold in your hands is that torch. So run with it. Hold it high. Be confident in your pursuit of better content. You have The Elements of Content Strategy to light your way.

Come on out from under the bed. We have work to do.

  • http://www.CarissaO.com CarissaO

    Congratulations! I came out from under the bed quite a while ago, but I’m forever searching for new reasons to get me out of it each morning, and reading this book is one. Looking forward to getting my hands on it. SXSW flight reading, perhaps?

  • http://cmsexpo.net/ CMS Expo

    Buying it.

  • http://twitter.com/iaingriffin Iain Griffin

    Well done Erin. It’s on the shopping list to buy.

  • http://www.gloriaantonelli.com Gloria Antonelli

    Congratulation Erin! Just ordered it.

  • Guest

    Can’t wait to read this!

  • Guest

    Can’t wait to read this!

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