This post refers to the Kindle edition. The print edition is unfortunately delayed until March 15. Thanks for your patience.
It’s here! The book you’ve all been waiting for! The fifth installment of the Twilight series!!
No. Not really. But, on a related note … the second edition of Content Strategy for the Web is now available! We hope you’re as excited as we are, or at the very least, somewhat intrigued.
Here is some additional information you might find relevant and/or fascinating.
It’s official: content strategy is a big deal
Things out there in the world of content strategy have changed pretty significantly since the first edition of Content Strategy for the Web was published. What used to be a niche topic discussed by only a few hardcore content nerds has become a worldwide movement in organizations of all shapes and sizes.
As the conversation continues to gain momentum, the field of content strategy is evolving at lightning speed. And so, by necessity, our second edition is a much different book from the first. But don’t worry. All new material has evolved directly from the methodology described in the first edition; all revisions are based on the shared knowledge of the wider content strategy community, and our own experiences at Brain Traffic.
What this book is … and is not
Content Strategy for the Web is an introduction to the practice of content strategy. We wrote it for people who want to understand what content strategy is, why it’s important, and how to go about getting it done.
This book is not The Complete Guide to Everything You Ever Need to Know About Content Strategy, Ever. We hope you find it a valuable reference tool for a long time to come, but don’t mistake it as the only book you’ll ever need. In fact, here are a few specific topics this book intentionally does not cover (at all, or in detail):
- Content marketing
- Writing for the Web
- Content management system (CMS) strategy (software selection, design, and implementation)
- Translation and localization
- Personalization and behavioral targeting
- Social media planning
- Metadata strategy
- Reuse and structured content (or “intelligent content”)
- Single-channel strategy (e.g., mobile)
Since our intent is to provide an introduction to content strategy, we’ve tried to simply synthesize information and frame it up in ways that allow teams to tackle content challenges holistically.
(Note: Our book has a “Resources” section that lists our favorite books on the topics mentioned above. We wouldn’t leave you hanging!)
What’s new in the 2nd edition
As the proud owner of this shiny new edition, here’s what you’ll get:
- Expanded and refined processes and tools for the research, development, and implementation phases of content strategy
- Recent case studies examining the impact content strategy has had on a variety of small and large organizations
- An examination of the ways content-focused disciplines and job roles work together
- Discussion of the roadblocks you may encounter and how to navigate them
- Ways the field of content strategy continues to evolve
Is this book just about content strategy for websites?
No. But there’s a method to our madness (this time).
At some point, everyone—everyone—has struggled with content for their website. It’s a pain we all share, something everyone can immediately relate to. So when people hear about a way to fix the content on their website—really fix it—their ears perk up. (Didn't yours?) Now there's a reason to learn about content strategy. And then, once people “get” content strategy for web projects, they’ll inevitably begin to see its applications across platforms and throughout the enterprise. Gotcha.
Content strategy applies to every medium, platform, and device. As evolving technology continues to throw us one curve ball after the next, keeping a handle on our content—no matter where it is and who it’s for—has become more critical than ever.
Perhaps you would care to purchase this book
The second edition of Content Strategy for the Web is now available! Oh, we already said that. If you’d like to acquire a copy (or many, many copies), feel free to visit Amazon.com:
Thank you for your attention, support, and enthusiasm. We sure do think you’re swell.