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Content Strategy for the Web, 2nd Edition Has Launched!

by Kristina Halvorson on March 5th, 2012

This post refers to the Kindle edition. The print edition is unfortunately delayed until March 15. Thanks for your patience.

It’s here! The book you’ve all been waiting for! The fifth installment of the Twilight series!!

No. Not really. But, on a related note … the second edition of Content Strategy for the Web is now available! We hope you’re as excited as we are, or at the very least, somewhat intrigued.

Here is some additional information you might find relevant and/or fascinating.

It’s official: content strategy is a big deal

Things out there in the world of content strategy have changed pretty significantly since the first edition of Content Strategy for the Web was published. What used to be a niche topic discussed by only a few hardcore content nerds has become a worldwide movement in organizations of all shapes and sizes.

As the conversation continues to gain momentum, the field of content strategy is evolving at lightning speed. And so, by necessity, our second edition is a much different book from the first. But don’t worry. All new material has evolved directly from the methodology described in the first edition; all revisions are based on the shared knowledge of the wider content strategy community, and our own experiences at Brain Traffic.

What this book is … and is not

Content Strategy for the Web is an introduction to the practice of content strategy. We wrote it for people who want to understand what content strategy is, why it’s important, and how to go about getting it done.

This book is not The Complete Guide to Everything You Ever Need to Know About Content Strategy, Ever. We hope you find it a valuable reference tool for a long time to come, but don’t mistake it as the only book you’ll ever need. In fact, here are a few specific topics this book intentionally does not cover (at all, or in detail):

  • Content marketing
  • Writing for the Web
  • Content management system (CMS) strategy (software selection, design, and implementation)
  • Translation and localization
  • Personalization and behavioral targeting
  • Social media planning
  • Metadata strategy
  • SEO
  • Reuse and structured content (or “intelligent content”)
  • Single-channel strategy (e.g., mobile)

Since our intent is to provide an introduction to content strategy, we’ve tried to simply synthesize information and frame it up in ways that allow teams to tackle content challenges holistically.

(Note: Our book has a “Resources” section that lists our favorite books on the topics mentioned above. We wouldn’t leave you hanging!)

What’s new in the 2nd edition

As the proud owner of this shiny new edition, here’s what you’ll get:

  • Expanded and refined processes and tools for the research, development, and implementation phases of content strategy
  • Recent case studies examining the impact content strategy has had on a variety of small and large organizations
  • An examination of the ways content-focused disciplines and job roles work together
  • Discussion of the roadblocks you may encounter and how to navigate them
  • Ways the field of content strategy continues to evolve

Is this book just about content strategy for websites?

No. But there’s a method to our madness (this time).

At some point, everyone—everyone—has struggled with content for their website. It’s a pain we all share, something everyone can immediately relate to. So when people hear about a way to fix the content on their website—really fix it—their ears perk up. (Didn't yours?) Now there's a reason to learn about content strategy. And then, once people “get” content strategy for web projects, they’ll inevitably begin to see its applications across platforms and throughout the enterprise. Gotcha.

Content strategy applies to every medium, platform, and device. As evolving technology continues to throw us one curve ball after the next, keeping a handle on our content—no matter where it is and who it’s for—has become more critical than ever.

Perhaps you would care to purchase this book

The second edition of Content Strategy for the Web is now available! Oh, we already said that. If you’d like to acquire a copy (or many, many copies), feel free to visit Amazon.com:

Thank you for your attention, support, and enthusiasm. We sure do think you’re swell.

  • Andy P.

    I was in Chapters only yesterday, looking for a copy of the first edition (which they said was in stock), but couldn’t find it. Glad I didn’t! I’ll pick up the 2nd Edition ASAP. 

  • http://www.facebook.com/profile.php?id=502028688 Carlos Abler

    Congratulations. The digital version is up on my screen now. Thanks for the great work.

  • Anonymous

    Already half way through my copy, love it!

    It’s funny to think so much of this progressive content thinking is down to you and your books!

    Happy for you!

    Though we need to do something about the folk who thinking content marketing is content strategy *doh*.

    Have a great day!

  • http://www.twitter.com/mbloomstein mbloomstein

    YAY and congratulations. I think with two Little Red Books under your belt, you get to start using the title Chairman, no? :) Very excited for this.

  • http://www.sasasoftwaretechnologies.com/ Web Development Company

    Most important part is content you done a great job i really like it this type of work.

  • http://prosekiln.com/ Melanie S.

    Yay! Ordering now.

  • Kmishek

    Just got your print edition on Saturday…great book, great insight! I had not read the first edition, so this version was all new. I especially liked the clear sections on managing time, resources and editorial. These are often forgotten as we move ahead with other projects. Still finishing the book but wanted to post an early atta girl!

  • http://www.facebook.com/profile.php?id=573409798 Lameisha Sherri

    Finally, something about Content Strategy I can actually understand. If only this edition of the book would have been available (to me, personally) three months ago. Looks like I’ll get to keep my job as a junior strategist afterall. Thanks a bunch ladies, I can hardly put it down (the book)!!!

  • Stephanie Mcgrath

    I’m thrilled the update is here. Yay! Great work, will be ordering for sure.

  • http://www.urtrafficsource.com/ buy targeted website traffic

    Definitely going for it asap

  • http://aaaviza.com/ cash for small business

    content,tags and keyword all this are needed …thanks for mentioning it all

  • http://www.postsgenius.com/ Olivia Foster

    This strategy is applicable to every business operation happening around the internet. What people look for in a site is content. If then, your content isn’t good, reliable and credible, then there are chances that people will just ignore you. 

  • http://www.uniworldedusoft.com/webdevelopmen-service.html Web Development Company

    When you work with a professional IT organization operating its services within Utah, the prime advantage you’ll have is trust.

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  • http://www.slideboom.com/presentations/563534/Web-Development-Firms George Vance

    I like your post very much! It is so unique and creative!

  • http://bloggink.com/walterkoch/ John Stanton

    Thank you for share this information i really like it this type of information.

  • http://www.izzonet.com/streetwise-ecommerce/ecommerce-hosting Izzonet Ecommerce Host

    Thanks for this book! I’m actually planning to find one now… I know it’s a bit late but I’m thinking that it’s always better to find old strategies so I can tweak them in time. Besides, we all start from the basics, right?

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