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July Is Content Strategy Meetup Month!

by Kristina Halvorson on May 24th, 2012

Confab 2012 is over, and man, was it fun. Our speakers were amazing! Our audience was engaging and enthusiastic! Betty Crocker made us cake!

One of the things people seem to love most about Confab is the opportunity to hang out with folks they have so much in common with. More than a few times, people thanked us for providing them with the community they so desperately needed. Content strategy can feel like a lonely battle, and knowing there are others who share similar experiences is both a relief and an inspiration.

London Content Strategy Meetup

London Content Strategy Meetup

Image courtesy of Together London

So, let’s keep the community spirit momentum going. I have a job for you. Yes. You. It’s time to go find your people. It’s time to get your meetup on.

Let’s officially make July “Content Strategy Meetup Month”

Why July? Why not. Did you know …

  • There are 41 Content Strategy (CS) Meetups around the world?
  • There are 2,526 people waiting for CS Meetups in their cities?
  • That CS Meetups aren’t just for “official” content strategists? They’re for anyone who works with content.
  • That content-lovers are generally smart, fun-loving people who are passionate about their craft?
  • That CS Meetups are all kinds of fun?

What are you waiting for?

If you run a CS Meetup …

  1. Hold one in July. Let me know when it is—I’ll tweet about it and list it on a follow-up blog post. And remember: Meetups don’t always require formal programming. Hanging out at a bar, restaurant, park, or seedy bus station also counts.
  2. Try to keep this one free, or at least cheap. If you have to charge something, see if you can let first-timers in for free!
  3. Find a central location. The easier it is for people to attend, the better.
  4. Send out a few reminders. That is, hassle people to show up.
  5. Take a photo at the meetup—we’ll create a Flickr group (watch for details at the end of June via Twitter) to post them on. That way, we can see the CS community in action. Seeing is believing.

If you already belong to a CS Meetup …

  1. Make sure there’s one planned in July. If there isn’t, bug the organizer.
  2. Go. Invite at least one person to join you.
  3. When you attend, be a good host and seek out the newbies. Use your innate charm and razor-like wit to make them feel welcome.

If you haven’t been to a CS Meetup …

Find out if there’s one near you! Here’s how:

Find one? Then go. Take a deep breath, leave your inner introvert at home, and do it. Even better, bring a friend.

London Content Strategy Meetup

Don't be shy. Content people are friendly!

Image courtesy of Together London

If there’s not a CS Meetup near you …

Then it’s time to start one.

Sound intimidating? It’s actually pretty easy. And, once you’ve met for the first time, you can probably find a co-organizer or two to help you plan future meetups.

Just go here and start typing: http://www.meetup.com/create/

Worried whether or not people will come? I’ll give you two reasons not to:

  1. Check out this list of people waiting for Content Strategy Meetups in their cities: http://content-strategy.meetup.com/all/

    Do you see your city? You DO? Excellent. When you start a CS Meetup, those people will automatically receive an email notifying them of said meetup. So, in this case, if you build it, they actually will come.

  2. Remember, I’ll tweet your new meetup info and list it in a follow-up blog post here. Free publicity, FTW.

    (NOTE: There are lots of meetups that list “content strategy” as one of their areas of focus. That’s cool, but you might want to find or start a CS-focused meetup. Just sayin’.)

OK. Let’s get going!

I foresee a fun content strategy party in your near future. Please report back in the comments below. And watch this space for more fun instructions. (Do you like how I call them “instructions” instead of “suggestions”? It’s because I am bossy. It’s part of my charm.)

  • Anonymous

    I see Baltimore on the waiting list…now I feel pressured.

  • http://twitter.com/scarequotes James Callan

    DO IT.

  • Meghan Casey

    I’ll add that if you don’t see one scheduled for July, don’t just bug the organizer, offer to help. Meet Up organizers are people who take on the job in addition to every thing else they do. This is a collaboration of content lovers — help each other out. 

  • http://twitter.com/gigigriffis Gigi Griffis

    If you are in Denver, go to LinkedIn or follow me or @katedjohns on Twitter for details about meet ups! We are not on meetup.com but instead run everything through LinkedIn. You can find us by searching for Denver Content Professionals. 

  • Jeri

    Yes please. We’re the new kids on the block in the Bay Area and we’d be thrilled to receive some tweet love. :-)


  • Mateo
  • Amanda McDougall

    Thanks so much! I just joined a meetup group for the DC area and lo and behold you’re the guest speaker at the next meeting! Lucky me. 

  • http://twitter.com/donutage William Cole

    The Philly Content Strategy meetup (now pushing 200 members) will be hosting a Content Strategy Happy Hour on July 17 (details at http://www.meetup.com/Philly-Content-Strategy/events/68791252/). We’d love for some new folks to come out and get to know us.

  • Frank Marquardt

    The SF Content Strategy meetup is on for July: http://www.meetup.com/Content-Strategy-SFBay/events/68913222/. 

  • Anonymous

    There’s an Austin Content Strategy meetup for July! You may have heard of the special guest… http://www.meetup.com/Austin-Content/events/68171102/

  • http://twitter.com/lieslw Liesl Wiederkehr

    Hi Amanda, ditto for me–see you there!

  • http://twitter.com/mathiasmaul Mathias Maul

    Content. Happiness. Discuss.

    The next Hamburg Content Strategy Meetup will be about content and happiness: How can we wrangle content to make users, readers, editors, curators happier?

    Date: July 31st (hey, it’s still July!) in Hamburg, Germany. FREE entry, but everyone is encouraged to bring a bar of chocolate.

    More details, plus a photo of our motto animal, the Still Unhappy Yak, at http://www.meetup.com/Content-Strategy-Hamburg

  • http://twitter.com/nawlready Steve Floyd

    The Dallas Content Strategy Meetup is almost to 200! Our July meetup is starring none other than YOU! Thank you so much for all that you do Kristina. Content strategy FTW!


  • Anna Bloom

    We’re hosting a Content Strategy Happy Hour tonight at Hot Studio with 90 Bay Area content strategists from the local meetup group RSVP’d! We’ll let you know how it goes (hoping to upload photos to your Flickr)

  • Anna Bloom

    Also, is there a hashtag we can all agree on? Maybe #csmeetup2012?

  • http://twitter.com/sullivan_s Shannon Sullivan

    Richmond, Virginia is on the content strategy meetup map! Woohoo! 

  • http://twitter.com/andreagoulet Andrea Goulet Ford

    Thanks for the inspiration! The Richmond, VA Content Strategy group will have its first meeting July 31st…. just in time. :) http://rvacontentstrategy.eventbrite.com/

  • Anna Bloom

    Here’s the recap of the SF Bay Area meetup last week on July 12: http://bit.ly/NCd36g  . Thanks for giving us an excuse to get together!

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