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We’re not afraid to admit that none of us at Brain Traffic have all the content strategy answers. With every project, we uncover something new or have a big-ass revelation. So, we thought we’d share some of our recent a-ha moments.
Respect my authoritah
A haiku and commentary by Meghan Casey, Content Strategist
Authoritah needs
To be respected by all
Who care for content
Okay, so maybe this needs some explanation. When I think about the authority aspect of website governance, I typically ask:
• Who should have central day-to-day authority to make web content decisions? For example, if a content request comes in for an urgent change that just doesn’t fit with the content strategy, who is empowered to say no?
• Who should be involved in long-term strategic decision making related to web content? For example, which stakeholders should be invited to regular content governance meetings to review the content strategy and plan for content work?
Both of these things are important, of course. But it occurred to me in a meeting with a client the other day that people involved with content creation throughout an organization often have to give authority to colleagues in their own departments.
Let’s say that a product group is responsible for hundreds of pages of content and has appointed one person to do a final review of all product content before it goes live. It’s imperative that everyone in the product group trust that person’s decision-making authority so second-guessing doesn’t lead to bottlenecks in the content process.
Inside search
A lesson in findability by Kristina Halvorson, Founder and CEO
One of my recent a-ha moments was when it really hit me how much of a focus internal site search needs to be when working through content strategies for large, content-rich websites. It'll take a long time to actually implement changes, but if people are going to fix their sites, then users need to be able to find stuff on those sites via intuitive search. AND it's critical to have a solid content strategy that informs structure, workflow, and governance to keep the metadata attributes and taxonomy schemas up to date as things change with the organization and its offerings.
If you want to find out more, get your hands on Lou Rosenfeld’s book on site search analytics when it comes out.
Whistle while you work
A Brain Traffic noob’s tale by Tenessa Gemelke
The work of content strategy is less like a job and more like school. Study. Do your homework. Read all of the assignments. Discuss with peers. Learn from experts. Think hard. Use your whole brain.
Some schoolwork is intellectually stimulating, but some of it is tedious or daunting. It’s always helpful to take the long view and look toward the feeling of achievement you’ll have when you complete each course.
Taking this approach can change the way you think about clients and deliverables. This isn’t just a series of tasks and deadlines. Mastery and understanding of the content are the real reasons we nerds show up each day.
Psychology isn’t just for diagnosing your friends and family
A discovery in three parts by Melissa Rach, VP of Content Strategy
MY DISCOVERY: I have been doing research on what makes content interesting from a psychology standpoint. A professor named Paul Silva (University of North Carolina at Greensboro) has done some research on it. It’s kind of complicated, but one of his theories is that something needs to be easily comprehensible to capture somebody’s interest, but increasingly complex (in substance, not writing style) to keep somebody’s interest. The theory definitely applies to content organization and linking strategies, but it has implications in a lot of other areas, too.
WHY IT IS COOL: As content strategists, obviously it’s part of our jobs to ensure content is interesting to users. But, much of the work we do is based on instinct and experience. I like finding research that we can use to understand our practice better and vet our ideas.
WHERE YOU CAN LEARN MORE: Exploring the Psychology of Interest.
Share your a-ha moments
We’d love to find out what you’ve learned on-the-job.
Posted in Around the Office, Brain Traffic, Content Strategy
Dear readers, I am delighted to announce the launch of my new podcast, Content Talks.
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When Dan Benjamin asked if I'd be interested in doing a podcast for 5by5, I said, "Absolutely not! I hate talking about content strategy!" OK, no, that's not what I said. I accepted on the spot and immediately put together a long, exciting list of smart, interesting people I hoped to interview in the months to come.
Episode 1: Ann Rockley
For my first episode, I'm thrilled to have Ann Rockley as my guest. Ann is the author of the seminal Managing Enterprise Content: A Unified Content Strategy, the founder and president of The Rockley Group, and founder of the Intelligent Content Conference.
Ann has been talking about "intelligent content" for over a decade, and it's incredibly inspiring to hear how passionate she is about the topic. She's been a personal hero of mine since her book was published in 2002, and I still get a little fangirl-y when I talk to her.
Interviewing is hard
There's one thing I do want to mention, and it's this: being an effective interviewer is a lot more difficult than it may appear. I've been interviewed countless times over the past two years, and I've gotten pretty good at my spiel. But being on the other side of the virtual table … well, it's a whole different story. I want to thank my first few guests for their patience as I find my interviewer's groove.
What do you think?
Give it a listen. Give me your feedback. This podcast is for you, so work with me to make it the podcast you want it to be!
Thanks for listening …
Posted in Around the Office, Brain Traffic, Content Strategy
At the last Winter Olympics, figure skater Evan Lysacek won the gold medal without a quad jump, much to the chagrin of the Russian favorite, Evgeni “The-KGB-stole-Steve-Perry’s-mullet-for-me” Plushenko.
Afterwards, Evgeni glowered and ranted. He briefly stood on the gold medal platform at the medals ceremony. His official website declared him the “platinum” medal winner. He made it clear that you need a quad to compete. Vladimir Putin agreed.
I don’t know about you, but we at Brain Traffic got the message. I mean, seriously, Evgeni and Vladimir are not guys you want mad at you. So, we got to work.
THE CONTENT STRATEGY QUAD
As of today, the Brain Traffic team has been landing its own quad regularly for more than a year. But our quad isn’t an ice-skating feat—it’s an infographic describing the critical components we consider in every content strategy.
WHAT IT ALL MEANS
At the center is the core content strategy, the central idea for using content to achieve an organization's business goals. To achieve that strategy most effectively, we look at four closely related components (the four areas of the quad):
Content-focused components
1) Substance—What kind of content do we need (topics, types, sources, etc.), and what messages does content need to communicate to our audience?
2) Structure—How is content prioritized, organized, formatted, and displayed? (Structure can include communication planning, IA, metadata, data modeling, linking strategies, etc.)
People-focused components
3) Workflow—What processes, tools, and human resources are required for content initiatives to launch successfully and maintain ongoing quality?
4) Governance—How are key decisions about content and content strategy made? How are changes initiated and communicated?
SO FAR, IT'S GETTING HIGH MARKS
Our quad will probably never be discussed by Dick Button and Scott Hamilton, but over the past year it has received consistently high marks from clients and seminar attendees. The quad helps people quickly understand the complexity of content strategy and puts their content challenges into perspective.
Bonus quad-related craft project
Want to look like a content strategy Olympian? Here’s how:
1. Print this page
2. Cut out the quad
3. Poke a hole in the middle
4. Put it on a string around your neck
Presto, you’re just like Evgeni.
Posted in Content Strategy
Today, Brain Traffic content strategist Erin Kissane’s book, The Elements of Content Strategy, is finally out.
And it is brilliant.
My foreword to the book is excerpted below with permission from the kind folks at A Book Apart. Congratulations to Jeffrey Zeldman, Jason Santa Maria, and Mandy Brown for having the vision to make Erin’s book the third in their celebrated A Book Apart series (“brief books for people who make websites”).
Most of all, congratulations, Erin. And thank you, thank you for writing this book.
Buy The Elements of Content Strategy
Read an excerpt of the book on A List Apart
“As you can see, the scourge is upon us, and we must, every one of us, be prepared to fight.” —Erin Kissane, “Attack of the Zombie Copy”
Content is a hairy, complicated beast. There’s stuff to research, sift through, create, curate, correct, schedule—and that’s before we start to think about publishing. What layout makes the most sense for this content? What organization? What metaschema? What platforms? Never mind post-launch plans, or lack of resources, or stakeholder alignment, or, or…yikes. No wonder we want to hide under the bed.
The content beast does not scare Erin Kissane. In fact, for her entire adult life, she’s been quietly taming it with a firm but gentle hand. As part of her hero’s journey, Kissane has collaborated with countless designers, developers, UXers, marketers, editors, and writers on projects of all sizes. This is good news for you: no matter what role you play, she gets what you do and knows why it’s important. And, because she cares, she wants to help you understand how content strategy can help make your life a little easier—and your end products a little more awesome.
Not that long ago, I wrote an article that called upon readers to “take up the torch for content strategy.” The book you hold in your hands is that torch. So run with it. Hold it high. Be confident in your pursuit of better content. You have The Elements of Content Strategy to light your way.
Come on out from under the bed. We have work to do.
Posted in Around the Office, Brain Traffic, Content Strategy
I've been enjoying my copy of Steven Rosenbaum's Curation Nation this week. He's, er, curated the opinions and insights of content experts from every corner of the industry, from web folks to social media wonks, from media personalities to prominent publishers.
So there I am, reading along, when suddenly I happily stumble upon a section entitled, "Content Strategists." OMG! I thought to myself. My favorite topic! As I eagerly continued, I suddenly gasped with surprise. There on the page was a reference to "Blogger Clinton Forry" … a Brain Traffic staffer and the guy behind the beloved @wd45 moniker!
And it wasn't just a quick reference. Oh, no. Rosenbaum has clearly drunk the Clinton Kool-Aid. Republished with the author's permission, here's Clinton's perspective on curation, beautifully contextualized by the King of Curation, himself:
Content Strategists
While the emerging curation ecosystem may leave the highbrow and pedigreed museum curation crowd with a furrowed brow, there’s another group who are equally troubled by the rise of human-powered finding and filtering—and that’s the code-centric solutions crowd that has been searching for the holy grail of machine-powered (or crowd-sourced) finding and filtering. This is the aggregation camp. And they too are anxious to see the emerging but noisy curation community replaced by elegant code.
Blogger Clinton Forry has the most cogent distinction I’ve read so far:
- Aggregation is automated
- Aggregation collects content based on criteria in the form of metadata or keywords
- Criteria can be adjusted, but remain static otherwise
- Follows a preset frequency of publishing [as available, weekly, etc.]
It isn’t that Forry thinks aggregation isn’t important, it’sthat he thinks it doesn’t do the whole job. It gets you only partway there. He explains “. . . aggregation excludes the important, active, and ongoing editorial approval from the process of gathering content. Aggregation has its place. It is easy to set and forget. It requires considerably less staff resources. With carefully selected criteria and sources, it may actually serve the purpose you seek.”
Forry is one of the new and growing number of consultants and advisors who call themselves content strategists. These are folks who are hired to make sure that Web sites are built to encourage vibrant content, rather than stale “publish and forget it” content. He defines curation this way:
- Curation is, in part, a manual task
- Starts with sources to parse
- Evaluates content individually based on established editorial criteria
- Weighs content based on context, current events, branding, sentiment, etc.
- Publishes approved content on appropriate schedule
So, if you buy the notion that we’re moving from a world of content scarcity to content abundance, and that you—like all of us—are facing content overload that verges on an endless fire hose of data coming at us from the moment we wake until the last time we check our e-mail, texts, voice mail, blog posts, and direct Twitter messages—then curation isn’t just something that may happen, it’s something that has to happen…
… and it starts with a smart content strategy. Nice goin', Mr. Forry.
Want your own glass of Clinton Kool-Aid? Follow him on Twitter at @wd45 and read his own blog, Content-ment.com.
Posted in Around the Office, Brain Traffic, Content Strategy
Back in October, we announced that we were putting together a conference. Not just any conference. Confab: The Content Strategy Conference. [Cue the “O Fortuna” music.]
Now, Confab is less than three months away!
So, what’s up?
- Spots are going fast: only 50 tickets remain! Get that seat next to your smart peers and pals: Register now!
- There are still open spots in C.C. Chapman’s and Ann Handley’s Content Rules workshop. (Unfortunately, the Brain Traffic workshop has already sold out.)
- Speaker and session details are now posted on the Confab site. If you haven’t seen it yet, check it out now. We have to keep pinching ourselves to make sure that a schedule this awesome is not just a dream.
- Confab presenters are writing great Confab blog posts. Ahava Leibtag & Aaron Watkins and Rahel Bailie contributed the first two, and there are more on the way.
- People are excited. They’ve RSVPed on LinkedIn and Facebook. They’ve tweeted about it. And, they’ve told us in person!
Confab is shaping up to be the most exciting content-related event of the year. In these few remaining months, we’ll have more announcements about ways to participate, both in–person and far away. So, if you haven’t already, follow @Confab2011 on Twitter and sign up for our email newsletter. You won’t miss a Confab-related thing.
Posted in Brain Traffic, Content Strategy
"I'll show you weird markings."
Every couple of weeks, one of my colleagues in the content strategy community wigs out a little bit about marketing people co-opting “our” terms and processes for their own (presumably nefarious) ends.
As a content strategist who comes from the world formerly known as “web design” (and now mostly called “user experience”), I’ve felt sympathetic twitches when I see these complaints. Not out of territorialism, necessarily, but I, too, dislike seeing the whole sweep of content strategy work reduced to “content = customer acquisition!” After all, we’ve fought to have content strategy recognized as a core component of user experience work.
So it was with this bias that I sat down, a few months back, to write a book. And one of the first things I had to work out was what I really meant by “content strategy”—and why I felt it didn’t rightfully belong to the folks with “social media marketing” in their Twitter bios. Along the way, I discovered something slightly upsetting, which is that content strategy doesn’t really belong to user experience, either.
Bear with me, UXers. You can put the diagram down for a second.
What We Talk About When We Talk About …
The thing is, marketing people talk about CS and mean “content strategy as it applies to selling things, building brands, and providing customer service in ways that make people want to buy more things.” A lot of this sort of content strategy revolves around distribution channels, messages, branding, and sometimes, editorial workflow. User-centered design principles may or may not be involved.
Enterprise content strategy people, on the other hand—the people working with data and DITA and knowledge management systems—talk about CS and mean data modeling, technical workflow, documentation, planning for content reuse, and content management, often on a very large scale. Their attention to customer service and support tends to be about increasing efficiency, reducing redundant effort, and achieving consistency. Again, user-centered design principles may be involved, but are unlikely to be a primary focus.
When people from the media world talk about CS, they tend to mean discussions of business models, distribution channels, and the development of content as a product, with secondary focus on marketing and customer service (unless they’re all Paul Ford). User-centered design principles may come up, but they’re far from the center of the conversation, which doesn’t usually get into the details of user experience.
And content people who come from or work in the UX world say content strategy and mean bits of all of the above, but with user-centered design at the core of the work. Product design becomes feature design; messaging and branding become content goals and style guides; data modeling becomes content templates and page tables.
But this sort of content strategy isn’t the One True CS. And even when we do it within user experience projects, content strategy doesn’t fit neatly within the usual boundaries of UX. Content strategy must often precede true UX work, as when it involves the organizational communication planning that must happen before a web design project can begin.
And, of course, all that messy editorial planning and workflow stuff tends to continue long after interface design and front-end development are complete. No other part of a UX project necessarily involves the implementation of long-term organizational practices (unless you expand “UX” to the IT resources that support systems over time, which is a stretch).
The Marmot Wars
You might think of each of these separate kinds of content strategy work as gophers, or maybe marmots. Each tunneling toward a cherished meadow as quickly as its wee marmot paws can manage, until, suddenly, it pops out into the open air—only to discover STRANGE OUTSIDER MARMOTS WITH WEIRD MARKINGS stumbling out of their own holes and blinking in the sun. And then you get the posturing and barking and little finger-snapping marmot West Side Story dances, and it’s all very tiring and no one gets a snack.
My point is not that the marmot-meadow is big enough for everyone, though it mostly is. The differing models of CS do sometimes come into competition, especially when clients aren’t quite sure what they need. User science people will probably never get along with the folks on the ad-world end of the marketing continuum, and editorial nerds will probably continue to underestimate the value of data wonks (and vice-versa).
But, we should nevertheless recognize that content strategy is a big, big world. It’s not just that we all have different specializations and approaches, though that’s true. Content strategy is a big ol’ loosely connected network of practices, and it doesn’t belong to any of us any more than graphic design belongs to advertising or project management to aerospace engineering.
I’ve met more than a few real, actual marmots, and let me tell you—we’re smarter than they are. So let’s give the rodenty turf wars a rest and try talking about content strategy in ways that admit the possibility of other useful kinds of CS work.
One Love
There’s value in looking beyond our industry-specific tunnels and expanding our own capabilities to include some of those other kinds of CS, so we have more to offer our clients when they need it. That’s one of the reasons I’m stupidly excited about Confab.
The fact that so many of the sharpest minds from the far reaches of Big Tent Content Strategy are all going to be in one place—and I don’t just mean as speakers, either—can only mean good things for the curious content specialist.
With rapid growth comes weird pressures and the potential for irrational infighting, and we are definitely in a spell of rapid growth. We need a gathering of the tribes. And I daresay we could use a big party, while we’re at it.
So I hope to see you there—or around, online—whether you come from social media marketing or the geekiest depths of the data-wrangling world, WEIRD MARKINGS and all.
("Gopher" image via Flickr user Fil.Al (cc: by 2.0))
Posted in Brain Traffic, Content Strategy, User Experience, Web Content
Oh yeah. Gang of Four recently released an album called “Content.” We *assume* content strategy inspired the influential 1970s post-punk band to record its first new material in a zillion years. (Way to stay hip, guys! )
It’s obvious how each track is related to content strategy, just by reading the song titles. Below, we’ve listed the actual track titles, followed by what the Brain Traffic team expects from each song. Feel free to add your ideas to our list.
- She Said—An ode to a fantastic stakeholder interview.
- You Don’t Have To Be Mad—A blistering punk-inspired rant directed at people who leave unnecessarily nasty comments in user-generated content features.
- Who Am I?—A little ditty describing a project with 26 distinct user profiles.
- I Can’t Forget Your Lonely Face—A haunting ballad that laments, “Why is that creepy photo of the CEO all over the place? I can’t forget his lonely face.”
- You’ll Never Pay For The Farm—A song about a content strategist who loves tractor content a little too much (based on a true story).
- I Party All The Time—A reggae-inspired crowd-pleaser about social media (a.k.a. “the fun stuff”).
- A Fruitfly In The Beehive—A dance number illustrating how even one piece of overlooked, outdated content on an otherwise good website can ruin a user’s experience forevah.
- It Was Never Gonna Turn Out Too Good—A remorse-filled dirge describing a project where they forgot content strategy … until it was too late.
- Do As I Say—Powerful anthem with the chorus, “These governance tools and guidelines give me permission to boss you. Uh-huh, uh-huh, they so do.”
- I Can See From Far Away—A love song dedicated to good IA: “From every page on your site, I can tell where the content I want is gonna be. Tawes.”
- CSA (Exclusive Bonus Track)—Content Strategy Awesomeness. ‘Nuf said.
Now, we’ll have to listen to the album to see if we’re right. Bet we’re close.
Posted in Around the Office, Brain Traffic, Content Strategy
Whether it’s the printed word, television, or text messages, a new medium is often cause for debate: Some people lament what might be lost and warn of lurking dangers. Others celebrate the new possibilities and buy a new gadget from Apple.
So, it’s no surprise that new communication tools based on short formats—like Facebook, Twitter, and text messages—would prompt such a discussion. What are all those status updates, Tweets, and texts doing to our brains? Are they rotting our attention spans? Making us more distracted than a cat at a laser light show? Changing the very way we think?
Mittens is so totally into Floyd.
There’s a thoughtful piece about this over at Tom Johnson’s blog, I’d Rather Be Writing, discussing contemporary reading behaviors and short formats. The post was prompted by feedback Tom received suggesting that he shred some already sparse content because “no one’s going to sit through this.” In the accompanying thread, Tom and his readers discuss the more vs. less balance in different media and situations in detail, so I won’t try to summarize here. Suffice it to say that, as content strategists, the issue of enough vs. too much never goes away.
How much? How many? How often?
My favorite comment in the above thread comes from Tim Rich, who proposes the following mantra: “As little as possible, as much as necessary.”
Tim’s handy phrase caught my attention because clients still ask: What’s the “right” number of navigation buttons and content categories? What’s the “right” length for a piece of web copy? How far will users scroll? How many clicks are too many?
Say it with me now: It depends.
That answer is a running joke, but it’s also true. One-size-fits-all works for a pretty small number of things. (Scarves, for example. And possibly, eye patches.)
Most situations call for some kind of assessment. Certainly that’s true of messy human endeavors like communication, knowledge, and understanding—all of which are interlaced with content.
As content strategists, we know there’s no simple answer to the question, How much content do we need? We have to assess a host of factors, including audience needs and tasks, business goals, the delivery medium, the nature of the content, the environment in which the content is accessed and used, and so on. And then we have to use human judgment, skill, and craftsmanship in our attempt to find the right balance.
Some clients can handle that kind of ambiguity—offer up a metaphor about tailors or house builders, and they get it; they see the value in a thoughtful, customized answer to complex questions.
Other clients want us to cite best practices or to emulate what the competition is doing. Best practices are useful, sure, but applying them blindly and without consideration for the particular situation misses a whole lot of opportunity and may even cause damage.
Less is more. Except when I want more.
Maybe Goldilocks was fickle. Then again, maybe she really knew her own mind and didn’t want to settle for something that didn’t fit her needs.
Recently, I wrote about the benefits of a less-is-more content strategy. I wasn’t advocating a “gut-and-cut” approach to content or for brevity above all. Like cocktails, politics, and reality TV, maxims should be consumed in moderation.
In the post I commented on the value of ditching excess in order to make room for what’s essential. The thing is, what’s essential changes with every situation, and imposing strict limits based on what’s “right” is arbitrary and counterproductive. Random examples:
- Most books aimed at young adults are under 200 pages. There are exceptions. When the content is good and in demand, attention spans stretch to accommodate 784 pages. Sales were good.
- Most help content is short for a reason: users want quick answers in order to get a task done and move on. But there is such a thing as too sparse. I’m looking at you, Spøklaår nightstand.
“As little as possible, as much as necessary.”
Tim’s mantra is reasonable and useful. It may be only slightly less ambiguous than “it depends,” but it is more to the point. An answer like that might help clients understand that content strategists aren’t trying to apply a set of one-size-fits-all rules. Instead, we’re trying to create bespoke solutions that fit the needs of audiences and businesses in specific situations.
(Image above adapted from adorable! by Flickr user brianschulman (cc: by-sa 2.0) and Ministry Of Sound – Laser Light Show with DJs Deep Dish by Flickr user Anirudh Koul (cc: by-nc 2.0))
Posted in Content Strategy, Editorial Strategy, Information Architecture, User Experience, Web Content
Descartes: Drunken Fart
With all of the focus on content strategy recently, discussions about the definition of the word “content” have erupted into a philosophical debate that would make Kant, Descartes, and Heidegger proud. Some people say “everything is content.” Others say “there’s no such thing as content.” And then there are the hundreds of well-argued definitions in between.
It was all fun and games, until reality hit
While philosophical debates can be super fun (René Descartes was a drunken fart, Immanuel Kant was a real pissant, etc.), they can make day-to-day project work confusing. If content is everything, where does content strategy begin and end? And, if content is nothing, why does it seem to be so important to businesses?
We admit it. We Brain Traffickers lean philosophically toward the “content is everything” camp. But, we realized early on that content strategy projects require a simple, flexible, and limiting definition of content that everyone on a project team can align on.
At first, finding the right way to corral content was a struggle. Things finally clicked when we started differentiating between content and content-related elements we call “content facilitators.” (Apologies to people who are called content facilitators. We’re stealing your job title until we think of something else.)
So, what is “content”?
Content isn’t always a confusing word. When you talk about offline channels, such as books or presentations, content is a pretty easy concept to define.
Consider this: What is the content of an average biology textbook? If you’re like most people, you’d probably say something like, “It’s about biology: cells, animals, plants, and stuff.” And, if you happen to have a biology textbook, you could grab it and look at the (ahem) “table of contents” to get more specific details.
Although other communication channels are often more complex, the basic concept remains the same. The content is the meat—it’s what the user came to read, learn, see, or experience. From the business perspective, the content is the critical information the book, site, etc., was created to contain or communicate. (Think contents, not content.)
And, what are “content facilitators”?
Every communication channel has content facilitators—informational elements that exist to help people find, use, and understand the content. The real confusion about content started with the advent of the web, where the line between content and content facilitators started to blur.
Our biology book has several facilitators, such as a table of contents, an index, a bio of the author, and an unnecessarily large picture of a dewy grasshopper on the front cover. All of these things are helpful (even the grasshopper provides context), but they’re not the reason most people buy the book. In fact, they’re really optional.
Online, however, facilitators—such as navigation, metadata, taxonomy, brand imagery, help text, etc.—are mission critical. The content is unusable and unrecognizable without them.
Let’s face it. With a few exceptions (you know who you are), people don’t go online to see metadata. But they’d be awfully screwed without it. Metadata generally doesn’t fit our definition of content, but it sure as heck needs to be considered during the content strategy process.
Philosophically speaking …
Establishing working definitions for content and content facilitators has made a big difference in our content strategy practice. Although both are extremely important in any content strategy, distinguishing between the two makes it easier for us to communicate project goals, set priorities, and work with partners.
As an added bonus, clients like it. They have an easier time communicating internally, and because our definition of content isn’t limited by format (text, pictures, data, etc.), topic, or channel, Brain Traffic is better able to adapt our work to every client’s specific situation.
But, we still love an etymology debate (we’re wordnerds, after all). Give us a few drinks and we’re happy to wax philosophical about it. Just like Heidegger, that boozy beggar who could think you under the table.
Posted in Brain Traffic, Content Strategy, Web Content
