It's not every day a person gets interviewed by Lou Rosenfeld.
You know. The guy who helped create the profession of information architecture.
Perhaps you even have a copy of Lou's book, Information Architecture for the World Wide Web, sitting on your shelf, right within arm's reach. If you don't, you should. Maybe even two copies.
As a longtime fan of Lou's work, I was honored to help "open his eyes" to content strategy (his words, not mine).
An excerpt from our interview:
Lou: Kristina, tell me how you came to practice content strategy.
Kristina: Lou, OMG, you so totally rock. Seriously? You ROCK. Will you sign my copy of the polar bear book?
Lou: Uh.
Kristina: Tell me something. Are you a big IA or a little IA?
Lou: Could we focus, here?
(Hm. Upon review, I think he actually took that part out …)
Read the actual, non-annoying, mostly informative interview here: Future Practice Interview: Kristina Halvorson
Kristina's Rosenfeld Media webinar Content Strategy for Websites takes place on April 23, 2009, 1-2pm EST. Use code RMWBNR for a 20% discount off your ticket purchase.
Posted in Content Strategy, Presentations
I've been at conferences almost non-stop for the past several weeks. My brain is full. It hurts. IT HURTS.
The bad news is that I'm tired. The good news is that there are many, many smart people out there who are serious about making web content better. More relevant. Findable. Persuasive. Consistent.
I'd like to highlight the work of a few brainy colleagues, here.
Colleen Jones (Threebrick) participated in the Content Strategy Consortium at the IA Summit in Memphis (big post on that coming later this week!).
At the IA Summit last week, she spoke about the need for content to find a balance between "usable" and "marketing-focused." I'm very impressed by Colleen's thinking about the role of persuasive content in web user experience.
Rahel Anne Bailie (Intentional Design) and I finally met in person at SXSW. She's been writing and talking about content management system design and strategy for a very long time. I admire her straightforward style and her smart, common-sense problem-solving approach. This is a presentation she gave at the DocTrain conference.
And finally, Derek Powazek (powazek.com) totally wowed me with his SXSW presentation, Design for the Widsom of Crowds. Plenty to think about here when you're hatching your user-generated content strategy. (He includes a few references on his blog.)
Which presentations blew you away? Share the love.
Posted in Presentations
